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In the rapidly evolving Generative AI landscape, certain brands have emerged as leaders in the United States, boasting substantial monthly true audience numbers across their websites and apps. This article delves into the performance and trends of three prominent players in this category: ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini. Using comprehensive data from Q4 2024 to Q1 2025, provided by Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, we offer a detailed look into their cross-platform user behavior.
ChatGPT's digital presence is significant, with its website, chatgpt.com, and the ChatGPT app.
Audience Trends: Between Q4 2024 and Q1 2025, chatgpt.com saw a steady increase in visits, culminating in over 8.7B visits by March 2025. The monthly true audience grew from 65M in October 2024 to nearly 93M in March 2025, with a notable rise in both app-only and web-only visitors.
App Engagement: The ChatGPT app recorded a significant increase in monthly active users, reaching approximately 55M by March 2025, indicating strong user engagement.
Ad Spend & Channels: Monthly ad spending spiked in February 2025, surpassing $2.6M, primarily through Facebook and Instagram, generating significant impressions.
Adobe's presence is anchored by its website, acrobat.adobe.com, and the Adobe Acrobat Reader: Edit PDF app.
Audience Trends: The website maintained a consistent visit pattern, with over 90M visits by March 2025. The monthly true audience showed a gradual increase, reaching about 48M.
App Engagement: The app's monthly active users grew steadily, reaching approximately 41M by March 2025.
Ad Spend & Channels: Adobe's monthly ad spend was robust, with March 2025 seeing expenditures close to $10M, heavily leveraging platforms like Instagram and Facebook for wide-reaching impressions.
Google Gemini's footprint includes the website gemini.google and the Google Gemini app.
Audience Trends: The website experienced fluctuating visits, peaking at over 790M in February 2025. The monthly true audience peaked at around 9.8M in March 2025, with a strong app-only visitor base.
App Engagement: The app saw a steady increase in monthly active users, reaching nearly 9.5M by March 2025.
Ad Spend & Channels: Monthly ad expenditure varied, with a significant spike in December 2024, spending over $5M, primarily on Instagram, which delivered substantial impressions.
The Generative AI sector continues to thrive, with ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini leading the charge in audience engagement across web and app platforms. Sensor Tower's unparalleled data insights provide a comprehensive view of these trends, crucial for understanding cross-platform behaviors and strategic ad placements. As these brands continue to innovate, their digital footprints are set to expand further in the coming quarters. Sensor Tower remains a pivotal partner for decision-makers navigating the digital landscape, offering unique advantages through consolidated data insights.