Leading Brands in Health & Wellness: Q1 2025 Overview

Introduction

In the ever-evolving Health & Wellness sector, understanding consumer engagement across digital platforms is crucial. Sensor Tower, with its comprehensive suite of tools, provides unparalleled insights into cross-platform user behavior. This article examines the performance of three leading brands—Walgreens, CVS, and Mayo Clinic—highlighting trends from Q4 2024 to Q1 2025.

Walgreens

Walgreens is a prominent pharmacy retailer known for its wide range of health services. Its digital presence is robust, featuring its website walgreens.com and the Walgreens app.

• Audience Trends: The monthly deduplicated audience remained stable, consistently exceeding 26M throughout the quarter. Notably, December 2024 saw a significant spike, with web visits surpassing 223M.

• App Engagement: The app maintained a steady monthly active user base, with users hovering around 3.3M.

• Ad Spend & Channels: Advertising efforts were substantial, with a notable decline in March 2025 to around $5.5M monthly. OTT channels played a crucial role, delivering significant impressions.

CVS

CVS is a leading health solutions company, recognized for its pharmacy and health services. Its digital landscape includes cvs.com and the CVS Health app.

• Audience Trends: CVS experienced a consistent monthly deduplicated audience, averaging above 26M. Web visits peaked in December 2024, with over 161M visits.

• App Engagement: The app saw stable engagement, with monthly active users fluctuating around 4M.

• Ad Spend & Channels: Monthly ad spend saw a slight decrease, stabilizing around $6M in March 2025. Facebook and Instagram were pivotal channels, contributing to high impressions.

Mayo Clinic

Mayo Clinic is a renowned academic medical center known for its comprehensive health services. Its digital ecosystem includes multiple websites like mayo.edu, mayoclinic.org, and the Mayo Clinic app.

• Audience Trends: The combined web presence showed stable monthly unique visits, with mayoclinic.org leading the charge, consistently attracting over 23M unique visitors.

• App Engagement: The Mayo Clinic app maintained a small but consistent monthly active user base, with users around 34K.

• Ad Spend & Channels: Monthly advertising spend remained steady, with a focus on Facebook, which provided significant reach.

Conclusion

Walgreens, CVS, and Mayo Clinic continue to lead the Health & Wellness category with strong digital engagement. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these brands' cross-platform strategies, helping them maintain their leadership in the market. Sensor Tower’s analytics empower decision-makers with the data-driven insights necessary to navigate the complex digital landscape effectively.