Leading Brands in Investing & Financial Management: Q1 2025 Overview

Introduction

In the dynamic world of investing and financial management, several brands have emerged as leaders in the United States. This article examines the performance of three prominent brands—Coinbase, Inc., Fidelity, and Robinhood Markets, Inc.—from Q4 2024 to Q1 2025. Using data provided by Sensor Tower, we delve into audience trends, app engagement, and advertising strategies.

Coinbase, Inc.

Coinbase is a leading cryptocurrency exchange known for its user-friendly platform. Its digital presence is robust, with its website, coinbase.com, and the Coinbase: Buy BTC, ETH, SOL app leading the charge.

• Audience Trends: The website saw a decrease in visits from over 146M in December 2024 to around 80M by March 2025. Unique visits also dropped, indicating a consolidation of user engagement. The monthly true audience remained stable above 18M throughout Q1 2025.

• App Engagement: The app witnessed a peak in monthly active users in January 2025, reaching nearly 17.6M, before stabilizing around 15.3M by March.

• Ad Spend & Channels: Coinbase’s monthly advertising spend spiked significantly in February, exceeding $12M, with impressions reaching over 1.5B. YouTube was the dominant channel, contributing substantially to their ad impressions.

Fidelity

Fidelity offers a comprehensive financial platform known for its investment and retirement services. Its digital ecosystem includes fidelity.com and the Fidelity Investments app.

• Audience Trends: The website consistently attracted a high number of visitors, peaking at over 219M in January 2025. Monthly true audience figures were robust, exceeding 16M in March 2025.

• App Engagement: The app’s monthly active user base grew steadily, reaching over 10.8M by March, reflecting strong mobile engagement.

• Ad Spend & Channels: Monthly advertising spend was substantial, with peaks in December 2024 at nearly $9.8M. Instagram and LinkedIn were key channels, delivering significant impressions.

Robinhood Markets, Inc.

Robinhood is renowned for its commission-free trading platform, appealing to a younger demographic. Its platform includes robinhood.com and the Robinhood: Trade BTC, SOL, ETH app.

• Audience Trends: The website maintained a steady flow of visits, with slight fluctuations from 52M in January to 44M in March. The monthly true audience remained above 9.4M in March.

• App Engagement: The app consistently attracted a large monthly user base, with active users peaking at over 22.6M in March.

• Ad Spend & Channels: Robinhood’s monthly ad spend soared to over $49M in March, with YouTube and OTT channels delivering the highest impressions.

Conclusion

These brands have demonstrated significant digital engagement across web and app platforms, supported by strategic advertising efforts. Sensor Tower’s comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide invaluable insights into these trends, enabling businesses to understand cross-platform user behavior effectively. For more detailed insights, explore Sensor Tower’s Web Insights and Pathmatics offerings.