Leading Brands in US Investing & Financial Management: Q1 2025 Analysis

In the rapidly evolving landscape of investing and financial management, several brands have emerged as leaders in the US market. This article examines the performance and trends of Coinbase, Fidelity, and Robinhood from Q4 2024 to Q1 2025, spotlighting their impressive digital footprints across websites and apps. Sensor Tower’s unparalleled data insights provide a comprehensive view of these brands’ cross-platform user behavior.

Coinbase, Inc.

Coinbase maintains a formidable presence in the digital financial realm with its website, coinbase.com, and the app Coinbase: Buy BTC, ETH, SOL.

• Audience Trends: The monthly deduplicated audience remained above 18M throughout Q1 2025. Notably, web and app visitors were closely balanced, with app-only visitors consistently making up a significant portion of the audience.

• App Engagement: The app's monthly active users hovered around 3.1M in March 2025, showing a gradual decline from January’s peak.

• Ad Spend & Channels: Coinbase's monthly advertising spend peaked in February at over $14M, with substantial impressions driven by YouTube and mobile display channels.

Fidelity Mobile App

Fidelity’s robust digital strategy is showcased through its website, fidelity.com, and the Fidelity Investments app.

• Audience Trends: Fidelity saw an increase in unique monthly visits, peaking at 8.5M in January 2025. The app and web-only visitors were almost evenly distributed, highlighting a balanced cross-platform engagement.

• App Engagement: The app's monthly active users reached around 4.4M by March 2025, indicating a steady user base.

• Ad Spend & Channels: Fidelity's monthly ad spend remained modest, with Instagram being the primary channel, driving the majority of impressions.

Robinhood Markets, Inc.

Robinhood continues to attract a significant audience through its website, robinhood.com, and the Robinhood - FinTech SuperApp.

• Audience Trends: True audience numbers remained stable above 9M monthly in Q1 2025, with a noticeable increase in app-only visitors compared to web-only visitors.

• App Engagement: The app maintained a strong presence with around 7.8M monthly active users, showing consistent engagement across months.

• Ad Spend & Channels: Robinhood's monthly ad spend surged to nearly $50M in March 2025, with YouTube and OTT channels contributing significantly to impressions.

Conclusion

In Q1 2025, Coinbase, Fidelity, and Robinhood demonstrated robust digital engagement, each leveraging unique strategies across web and app platforms. Sensor Tower’s comprehensive data insights provide a critical understanding of these trends, highlighting the diverse approaches and investments in digital advertising across channels. For more in-depth insights, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.