The Leading Brands in US Jobs & Careers: Q1 2025 Insights

Introduction

In the rapidly evolving landscape of jobs and careers, three brands—Indeed, ZipRecruiter, and Glassdoor—stood out in Q1 2025 with substantial monthly deduplicated audiences across their digital platforms. This article delves into their performance from Q4 2024 to Q1 2025, leveraging comprehensive data provided by Sensor Tower's unparalleled insights.

Indeed

Indeed's digital ecosystem includes its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed.com experienced a significant uptick in unique visits, peaking in January 2025 with over 54M unique visits. This growth translated into a stable monthly deduplicated audience of above 70M throughout Q1 2025.

• App Engagement: The Indeed Job Search app saw a steady increase in monthly active users, reaching nearly 19M by March 2025, indicating strong mobile engagement.

• Ad Spend & Channels: Indeed's monthly ad spend fluctuated, with a notable peak in January 2025, primarily across Instagram and OTT channels, generating billions of impressions.

ZipRecruiter

ZipRecruiter's presence includes its website, ziprecruiter.com, and the ZipRecruiter Job Search app.

• Audience Trends: Ziprecruiter.com maintained a consistent unique visit count, averaging around 9M monthly. The monthly deduplicated audience demonstrated resilience, staying above 11M by March 2025.

• App Engagement: The app's monthly active users remained stable, with slight fluctuations, hovering around 2M users.

• Ad Spend & Channels: ZipRecruiter's advertising efforts saw a reduction in March 2025, focusing on Facebook and OTT, achieving tens of millions of impressions.

Glassdoor

Glassdoor's offerings include its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor.com observed a steady increase in unique visits, reaching over 7M by March 2025, with a monthly deduplicated audience consistently above 7.5M.

• App Engagement: The app's monthly active users showed a steady rise, approaching 0.5M by the end of Q1 2025.

• Ad Spend & Channels: Glassdoor significantly increased its monthly ad spend in January 2025, focusing on Instagram and Facebook, resulting in hundreds of millions of impressions.

Conclusion

Indeed, ZipRecruiter, and Glassdoor demonstrated robust engagement across their platforms in Q1 2025. Sensor Tower's comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, provides a unique lens into these brands' cross-platform strategies. This data underlines Sensor Tower's critical role in offering unparalleled insights into user behavior across the digital landscape, empowering decision-makers with the information they need to drive strategic success.