Leading Brands in U.S. Pet Supplies: Q1 2025 Insights

In the ever-growing pet supplies market, a robust digital presence is vital for capturing consumer interest. Chewy, Inc., Petco, and PetSmart are prominent players in this space, each showcasing unique trends in audience engagement and advertising efforts. Leveraging Sensor Tower’s comprehensive datasets, including Web Insights, App Performance Insights, and Pathmatics, we analyze these leading brands from Q4 2024 to Q1 2025.

Chewy, Inc.

Chewy is renowned for its extensive range of pet products and exceptional customer service, with a digital footprint that includes its website, chewy.com, and the Chewy - Pet Care & Pharmacy app.

• Audience Trends: Chewy.com consistently attracted over 25M unique visitors monthly. From December 2024 to March 2025, visits remained stable, with a slight dip in February. The monthly deduplicated audience hovered above 30M, indicating a strong cross-platform presence.

• App Engagement: The app's monthly active users grew steadily, surpassing 1M by March 2025, reflecting increasing mobile engagement.

• Ad Spend & Channels: Chewy's monthly ad spend peaked in March 2025 at over $32M, with significant impressions primarily from Facebook and OTT (Over-the-top media service) channels.

Petco

Petco is known for its commitment to pet health and wellness, with an online presence centered around its website, petco.com, and the Petco: The Pet Parents Partner app.

• Audience Trends: Monthly visits to petco.com ranged from 7M to 8M unique visitors, maintaining a stable trend in Q1 2025. The monthly deduplicated audience remained around 8M, highlighting balanced web and app engagement.

• App Engagement: The app maintained a steady monthly active user base, with active users just under 350K throughout the quarter.

• Ad Spend & Channels: Petco's monthly advertising spend was strongest in March 2025, reaching approximately $6M, with a focus on Facebook and Instagram channels.

PetSmart

PetSmart is a leader in pet services and products, with a digital landscape that includes petsmart.com and the PetSmart app.

• Audience Trends: PetSmart.com saw unique visits ranging between 6M and 7M monthly. True audience figures indicated a slight upward trend in March 2025, reaching over 8M.

• App Engagement: The app's monthly active users grew significantly, nearing 600K by March 2025, showcasing a robust mobile presence.

• Ad Spend & Channels: Monthly ad spend increased significantly in March 2025 to over $5M, with Instagram and YouTube being key channels.

Conclusion

Chewy, Petco, and PetSmart each demonstrate unique strengths in the U.S. pet supplies market, leveraging both web and app platforms to engage their audiences. Sensor Tower’s unparalleled cross-platform data provides critical insights into these trends, enabling businesses to make informed decisions in a competitive landscape. Decision-makers can rely on this data to optimize their strategies and enhance their market positioning. For more information, explore our Web Insights, App Performance Insights, and Pathmatics tools.