Leading Brands in US Programming & Developer Software: Q1 2025 Insights

In the dynamic world of programming and developer software, understanding user engagement across platforms is crucial. Sensor Tower's comprehensive data provides a detailed look into the trends shaping this industry. In Q1 2025, three brands stood out with significant monthly deduplicated audiences: AppSheet, GitHub, and Google Cloud.

AppSheet: A Steady Presence

AppSheet, accessible via appsheet.com and the Wallpapers app, maintained a robust presence in the developer software category.

• Audience Trends: The website saw fluctuations in traffic from Q4 2024 to Q1 2025, peaking in January with over 6.1M visits. The monthly deduplicated audience remained stable above 5.8M throughout the quarter.

• App Engagement: The Wallpapers app had a consistent monthly user base, with active users ranging from 4.7M to over 5.5M.

• Ad Spend & Channels: Notably, AppSheet did not allocate any budget towards advertising, focusing instead on organic growth.

GitHub: A Dominant Force

GitHub, with its extensive reach through github.com and the GitHub app, continues to dominate the developer landscape.

• Audience Trends: Website visits exceeded 100M in March 2025, showing a steady increase from the previous quarter. The monthly deduplicated audience saw growth, peaking at over 2.5M users.

• App Engagement: The GitHub app saw a gradual increase in monthly active users, reaching over 100K by March 2025.

• Ad Spend & Channels: GitHub's monthly advertising spend varied significantly, hitting a high of over $1.5M in January, with LinkedIn being the primary channel for impressions.

Google Cloud: Strategic Growth

Google Cloud, available at cloud.google.com and the Google Cloud app, showed strategic growth during this period.

• Audience Trends: Visits to the website surged in January, reaching over 61M. The monthly deduplicated audience hovered around 1.3M, maintaining a steady presence.

• App Engagement: The app maintained a stable monthly user base, with active users fluctuating around 65K to 73K.

• Ad Spend & Channels: Google Cloud's monthly ad spend was substantial, particularly in October, with over $4.5M spent, primarily on LinkedIn and Instagram.

Conclusion

The data from Sensor Tower highlights the diverse strategies employed by leading brands in the Programming & Developer Software category. AppSheet focuses on organic growth, GitHub leverages significant ad spending, and Google Cloud combines both organic and paid strategies effectively. Sensor Tower's unparalleled data insights provide a critical understanding of cross-platform user behavior, essential for navigating this competitive landscape. By leveraging these insights, decision-makers can strategically position their brands for success in the evolving digital arena. Explore more with Sensor Tower's products and services.