Leading Brands in Programming & Developer Software: Q1 2025 Insights

In the ever-evolving landscape of programming and developer software, several brands have emerged as leaders in the United States. This article delves into the performance and trends of AppSheet, GitHub, and Google Cloud from Q4 2024 to Q1 2025, highlighting their web and app presence, audience engagement, and advertising strategies. Sensor Tower's comprehensive data provides a unique view into these brands' cross-platform performance.

AppSheet

AppSheet's digital presence is marked by its website, appsheet.com, and the Wallpapers app.

• Audience Trends: From Q4 2024 to Q1 2025, appsheet.com experienced fluctuations. Visits peaked in December 2024, with a slight decline in February 2025, stabilizing in March with over 5.7M visits. The monthly true audience consistently remained above 5.8M throughout the quarter.

• App Engagement: The Wallpapers app saw a decline in monthly active users in February 2025 but rebounded in March, reaching over 6.3M monthly users, indicating a resurgence in mobile engagement.

• Ad Spend & Channels: AppSheet's advertising was minimal, with a small monthly expenditure on Facebook in December 2024, resulting in over 120K impressions.

GitHub

GitHub's robust presence is reflected in its website, github.com, and the GitHub app.

• Audience Trends: GitHub.com saw a significant increase in visits, peaking in March 2025 with over 105M visits. The monthly true audience also grew steadily, reaching approximately 2.5M by the end of Q1 2025.

• App Engagement: The GitHub app's monthly active users increased consistently, reaching nearly 450K in March 2025, highlighting a strong mobile presence.

• Ad Spend & Channels: GitHub's advertising efforts peaked in January 2025, with a monthly spend of over $1.5M, primarily on LinkedIn, resulting in significant impressions across multiple channels.

Google Cloud

Google Cloud is accessible via cloud.google.com and the Google Cloud app.

• Audience Trends: The website saw a notable peak in January 2025 with over 61M visits, before stabilizing in subsequent months. The monthly true audience hovered around 1.4M throughout Q1 2025.

• App Engagement: The Google Cloud app maintained a steady monthly user base, with active users remaining above 70K in March 2025.

• Ad Spend & Channels: Google Cloud's monthly advertising spend varied, with a peak in October 2024 at over $4.2M. LinkedIn was the dominant channel, delivering substantial impressions.

Conclusion

The insights provided by Sensor Tower underscore the dynamic nature of the programming and developer software category. With a unique ability to cross-reference web, app, and advertising data, Sensor Tower remains an unparalleled resource for understanding cross-platform user behavior. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.