Leading Software Brands in the US: Q1 2025 Analysis

Introduction

In Q1 2025, the software category in the US continues to thrive, with brands like Microsoft 365 (Office 365), Google Search, and Google Workspace leading the charge. These brands have maintained significant monthly deduplicated audiences across their websites and apps, showcasing their strong market presence. Sensor Tower's comprehensive data, derived from our Web Insights, App Performance Insights, and Pathmatics offerings, provides critical insights into cross-platform user behavior. Let’s delve into the performance and trends of these leading brands from Q4 2024 to Q1 2025.

Microsoft 365 (Office 365)

Microsoft 365's digital ecosystem includes prominent websites such as forms.office.com, microsoft365.com, and office.com, along with popular applications like Microsoft Word and Microsoft Teams.

• Audience Trends: Across its websites, Microsoft 365 saw a stable monthly deduplicated audience, consistently above 30M. Notably, office.com maintained over 1.4B visits monthly, indicating strong web engagement.

• App Engagement: Microsoft Word and Teams both exhibited growth in monthly active users, with Teams surpassing 13M in March 2025.

• Ad Spend & Channels: Microsoft 365's monthly advertising spend increased significantly, with March 2025 seeing over $10M spent, primarily through LinkedIn and YouTube, yielding substantial impressions.

Google Search

Google Search remains a dominant force with google.com and the Google app at the forefront.

• Audience Trends: The website consistently attracted over 300M unique visitors monthly, with a slight uptick observed in March 2025.

• App Engagement: The Google app maintained robust engagement, reaching over 91M monthly active users in March.

• Ad Spend & Channels: Although monthly ad spend fluctuated, significant investments were made in TikTok and Instagram, with March seeing nearly 1.2M impressions.

Google Workspace (formerly G Suite)

Google Workspace's ecosystem includes calendar.google.com, docs.google.com, and meet.google.com, complemented by apps like Google Calendar.

• Audience Trends: Websites like docs.google.com experienced an increase in visits, peaking at over 11B in March 2025.

• App Engagement: Google Calendar and Docs apps saw stable user engagement, with Calendar nearing 39M monthly active users in March.

• Ad Spend & Channels: Monthly ad spend surged in Q1 2025, with focus on desktop video and Instagram, delivering impressive impressions.

Conclusion

In Q1 2025, Microsoft 365, Google Search, and Google Workspace demonstrated robust digital presence and engagement. Sensor Tower's unparalleled data capabilities provide invaluable insights into these trends, underscoring the importance of comprehensive cross-platform analysis. As the digital landscape evolves, these brands continue to set benchmarks in the software category. Sensor Tower's analytics empower decision-makers with precise, actionable insights, ensuring a competitive edge in the market.