Leading Web Development Brands in Q1 2025: A Sensor Tower Analysis

Introduction

In the competitive landscape of web development, a few brands have emerged as leaders in the United States for Q1 2025. This article delves into the performance of Shopify Inc., Wix.com, Inc., and SquareSpace, Inc., highlighting their audience trends, app engagement, and advertising strategies. All data is provided by Sensor Tower's comprehensive suite of tools, offering unparalleled insights into cross-platform user behavior.

Shopify Inc.

Shopify Inc. continues to dominate the web development category with its robust digital presence across multiple platforms.

• Audience Trends:

  • myshopify.com and shopify.com consistently attracted a large audience. Monthly visits peaked at over 368M in March 2025 for shopify.com, showing a stable increase from January.

  • The monthly true audience remained above 44M throughout Q1 2025, with a significant portion accessing via web only.

• App Engagement:

  • The Shop: All your favorite brands app maintained a strong monthly active user base, with users surpassing 34M in March.

  • Shopify - Your Ecommerce Store saw a steady monthly active user count, around 1.6M in March.

• Ad Spend & Channels:

  • Shopify's monthly ad spend peaked in December 2024 at over $20M, with significant impressions achieved through Instagram and YouTube.

  • OTT (over-the-top media service) channels showed notable engagement, particularly in March 2025.

Wix.com, Inc.

Wix.com has demonstrated consistent growth, leveraging both web and app platforms to reach its audience.

• Audience Trends:

  • The wix.com website saw monthly visits exceeding 207M in March 2025, showcasing a stable increase from the previous quarter.

  • Monthly true audience figures rose steadily, surpassing 5.4M in March, with a balanced distribution between app and web users.

• App Engagement:

  • The Wix - Website Builder app expanded its monthly active user base to over 1.4M by March 2025, indicating growing mobile engagement.

• Ad Spend & Channels:

  • Wix's monthly advertising efforts peaked in December 2024 with a spend exceeding $10M, primarily leveraging YouTube and Facebook for impressions.

SquareSpace, Inc.

SquareSpace, Inc. has maintained a strong presence in the web development sector with its diverse offerings.

• Audience Trends:

  • acuityscheduling.com and squarespace.com combined to attract substantial traffic, with squarespace.com monthly visits reaching over 11M in March 2025.

  • Monthly true audience figures showed a slight decline in March, remaining above 1.7M.

• App Engagement:

  • The Acuity Scheduling app maintained a stable monthly active user base, with users around 214K.

  • Squarespace: Run your business showed a modest increase in monthly active users, reaching 26K in March.

• Ad Spend & Channels:

  • Monthly ad spending peaked in March 2025 at over $8.3M, with desktop video and Instagram being key channels for reaching audiences.

Conclusion

The web development category in Q1 2025 has seen significant activity from leading brands such as Shopify Inc., Wix.com, Inc., and SquareSpace, Inc. Sensor Tower's in-depth data analysis reveals critical insights into their audience engagement, app usage, and advertising strategies. These insights are crucial for understanding the dynamic shifts in cross-platform user behavior. Sensor Tower remains the unparalleled source for this level of detailed market intelligence, enabling brands to strategically navigate the competitive landscape.

By leveraging Sensor Tower's insights, decision-makers can confidently drive growth and innovation in the web development sector.