Leading Web Development Brands in the US: Q1 2025 Overview

As the digital landscape continues to evolve, web development platforms play a pivotal role in helping businesses establish a robust online presence. In Q1 2025, Shopify Inc., Wix.com, Inc., and SquareSpace, Inc. emerged as leaders in this category, boasting significant monthly deduplicated audiences across their websites and apps. Sensor Tower’s comprehensive data offers a deep dive into these brands' performance, highlighting key trends and insights.

Shopify Inc.

Shopify Inc. continues to dominate the web development space with its extensive digital ecosystem. Its platforms, including myshopify.com, shop.app, and shopify.com, along with the mobile apps Shop: All your favorite brands and Shopify - Your Ecommerce Store, showcase impressive audience metrics.

• Audience Trends: Across its platforms, Shopify maintained a stable monthly deduplicated audience of over 40M in Q1 2025, with myshopify.com and shopify.com attracting the most unique visits. Notably, shop.app experienced a slight increase in visits per unique visitor, indicating deeper user engagement.

• App Engagement: The Shop app saw monthly active users peak at over 12M in March, while the Shopify app maintained a steady monthly active user base of around 900K.

• Ad Spend & Channels: Shopify's monthly advertising expenditure varied, peaking in January with over $19M, primarily driven by Facebook and Instagram channels, which delivered substantial impressions.

Wix.com, Inc.

Wix.com, Inc. solidified its position as a key player with its versatile platform wix.com and the Wix - Website Builder app.

• Audience Trends: Wix.com saw a rise in unique visits, surpassing 4M in March. The site consistently attracted high visit-per-visitor rates, indicating strong user engagement.

• App Engagement: The Wix app maintained a stable monthly active user base, hovering around 700K throughout the quarter.

• Ad Spend & Channels: With monthly ad spend reaching over $10M in December, Wix utilized YouTube and Facebook extensively, achieving high impressions across these platforms.

SquareSpace, Inc.

SquareSpace, Inc. continues to empower creators and businesses with its platforms acuityscheduling.com and squarespace.com, alongside apps like Acuity Scheduling and Squarespace: Run your business.

• Audience Trends: Both websites showed stable performance, with acuityscheduling.com boasting a monthly unique visitor count of over 1.7M in March.

• App Engagement: The Acuity Scheduling app had a consistent monthly active user base of around 120K, whereas the Squarespace app saw a modest increase in users.

• Ad Spend & Channels: SquareSpace's advertising efforts intensified, with monthly spend reaching over $8M in March, leveraging desktop video and Instagram to secure high impressions.

Conclusion

The web development category remains fiercely competitive, with Shopify Inc., Wix.com, Inc., and SquareSpace, Inc. leading the charge. Sensor Tower’s unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these brands’ cross-platform strategies, highlighting their ability to engage and expand their audiences effectively. By leveraging these insights, decision-makers can strategically position their businesses in the evolving digital landscape.