We’ve Acquired data.aiLearn more
EMEA Cityscape-Hero

Regional Data:


Gain understanding and insights into apps and advertising across Europe, Middle East and Africa

Trusted by Leading Brands across Europe, Middle East and Africa

Global Office - Over Shoulder

Global Teams

Sensor Tower has Sales and Customer Support teams spread throughout the world. We service customers in Europe, Middle East and Africa out of our London office. We also maintain regional offices in the US, Canada, Japan, Korea, and China.


European Data

Equip your teams with the intelligence necessary to go up against not only longstanding competitors but also the next generation of mobile-savvy companies. Dive into App Store Optimisation, and develop an iron-clad strategy for organic engagement. Plus, create a Custom Dashboard to detect the ways competitors are grabbing attention so your team can apply learnings quickly. Sensor Tower’s global reach allows us to understand trends in every country of the world. Our insights into apps and advertising across Europe, Middle East and Africa (EMEA) provide our customers understanding beyond their own data across the spectrum of the economy.

ST Finance Session Monzo

Sensor Tower Data and Insights

Sensor Tower data and insights help brands make smarter decisions across the mobile and digital economies unlike any other data source. The Sensor Tower panel spans (63) European, Middle-Eastern and African countries (EMEA).

We offer our complete data set, which includes App, Store, Ad and Usage Intelligence data for (20) countries across EMEA: Denmark, France , Germany , Italy , Israel, Luxembourg , Netherlands, Norway , Portugal , Romania, Russia , Saudi Arabia , South Africa , Spain , Sweden , Switzerland , Turkey , United Arab Emirates, United Kingdom and Ukraine.

New! Consumer Intelligence data for Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and United Kingdom.

For more detail about what data we have available around the world, please reference our complete Sensor Tower data coverage grid.

Pathmatics - Klarna Card

Pathmatics Data and Insights

Pathmatics empowers brands with the digital marketing intelligence needed to seize new digital opportunities and drive business growth. With the broadest coverage in the industry including Facebook, Instagram, YouTube, Snapchat, TikTok, desktop and mobile display and video, and more, Pathmatics turns marketing data into actionable insights.

Pathmatics data is currently available for (5) European countries, including the United Kingdom, Germany, France, Italy and Spain. The full complement of our data for all devices and formats is available in the UK and Germany. Facebook, Instagram TikTok and Snapchat data is available for France, Italy and Spain.

For more detail about what data we have available around the world, please reference our complete Pathmatics data coverage grid.

EMEA Resources

BLOG - State-of-Social-Advertising-in-EU
U.K. Advertisers Spent $736 Million Per Month on Social Media Channels in 2022

Instagram, Snapchat, and TikTok are now available in Pathmatics for ads served in the United Kingdom, Germany, France, Italy, Spain, Canada, and Australia.

Retail Brand Apps in Europe: Supermarket Apps Drove Adoption in H1 2022

Sensor Tower Store Intelligence data reveals that Retail Brand app installs totaled 150 million in Q2 2022, down 7 percent from Q2 2020.

Social Apps Need 260,000 Downloads to Rank at No. 1 in Europe, Down 30% from 2019

Our latest report also reveals this is down 53 percent compared to the height of the COVID-19 pandemic in Q2 2020 when the No. 1 app averaged 552,000 installs.

Ready to get started?