Leading Brands in Spain's Film & Television Category: Q3 2023 Insights

Introduction

In the competitive landscape of Spain's Film & Television category, three brands stand out with significant monthly true audience engagement across their websites and apps: Netflix, Inc., Prime Video, and Disney+. This article explores the performance and trends of these leading brands from Q2 to Q3 2023, using comprehensive data insights provided by Sensor Tower.

Netflix, Inc.

Netflix's digital presence is robust, with its website, netflix.com, and the Netflix app leading the charge.

• Audience Trends: The website saw a gradual increase in visits, peaking in August with over 180M visits. The monthly true audience remained stable, consistently hovering above 8.5M throughout Q3.

• App Engagement: The app's monthly active users increased steadily, reaching over 6.6M by August. The mobile market showed a strong presence, with app-only visitors consistently surpassing web-only visitors.

• Ad Spend & Channels: Netflix's monthly advertising spend decreased through Q3, with the majority of impressions generated via Facebook and Instagram. Despite reduced spend, monthly impressions remained substantial, particularly on Facebook.

Prime Video

Prime Video engages users through its website, primevideo.com, and the Amazon Prime Video app.

• Audience Trends: The website experienced fluctuations, with a notable peak in August at over 83M visits. Monthly true audience numbers steadily grew, surpassing 5.4M in August.

• App Engagement: The app saw a rise in monthly active users, reaching over 3.5M in August. The app-only audience was consistently larger than the web-only audience, highlighting a strong mobile preference.

• Ad Spend & Channels: Prime Video increased its monthly ad spend significantly in September, focusing on Instagram and TikTok, leading to a surge in impressions.

Disney+ (Disney Plus)

Disney+ connects with audiences through disneyplus.com and the Disney+ app.

• Audience Trends: The website's visits surged in July, exceeding 100M, with a steady monthly true audience growth reaching over 5.4M in September.

• App Engagement: The app's monthly active users increased consistently, surpassing 3.6M by September. The app-only audience was the largest segment, indicating a strong preference for mobile viewing.

• Ad Spend & Channels: Disney+ significantly increased its monthly ad spend in September, focusing on Facebook and Instagram, resulting in a substantial rise in impressions.

Conclusion

The Q3 2023 data reveals distinct trends for Netflix, Prime Video, and Disney+ in Spain's Film & Television category. Each brand showcases unique strengths, with Netflix leading in web visits, Prime Video capitalizing on mobile engagement, and Disney+ achieving impressive ad reach. Sensor Tower's unparalleled data insights provide a comprehensive view of cross-platform user behavior, essential for understanding the dynamics of this competitive market.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.