Leading Brands in US Food & Dining Services: Q1 2024 Analysis

Introduction

In the dynamic landscape of Food & Dining Services in the US, certain brands have emerged as frontrunners, amassing substantial monthly deduplicated audiences across their websites and apps. This article delves into the performance and trends of DoorDash For Customers, McDonald's, and Yelp Inc. from Q4 2023 to Q1 2024, using data provided by Sensor Tower, an unparalleled source for cross-referencing web, app, and advertising insights.

DoorDash For Customers

DoorDash, a leader in food delivery services, maintains a strong digital presence through its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: From Q4 2023 to Q1 2024, doordash.com experienced an increase in visits, peaking in March 2024 with approximately 248M visits. The monthly deduplicated audience remained stable above 51M throughout the quarter.

• App Engagement: The DoorDash app saw a steady rise in monthly active users, reaching around 40M by March 2024, indicating a robust mobile market presence.

• Ad Spend & Channels: DoorDash's monthly advertising expenditure was notable, fluctuating between $14M and $16M. Significant impressions were delivered through platforms like Facebook and Snapchat.

McDonald's

McDonald's, a household name in fast food, extends its digital footprint through happymeal.com and mcdonalds.com, along with the McDonald's app.

• Audience Trends: Mcdonalds.com saw a spike in visits, reaching over 21M in March 2024. The monthly deduplicated audience consistently remained above 42M.

• App Engagement: The McDonald's app maintained stable user engagement, with monthly active users hovering around 20M throughout the quarter.

• Ad Spend & Channels: McDonald's invested heavily in advertising, with monthly spends reaching up to $26M. Facebook and OTT channels played a crucial role in their strategy.

Yelp Inc.

Yelp, a go-to platform for restaurant reviews and recommendations, anchors its digital reach with yelp.com and the Yelp: Food, Delivery & Reviews app.

• Audience Trends: Yelp.com maintained a strong web presence, with visits consistently over 180M per month. The monthly deduplicated audience remained stable around 46M.

• App Engagement: The Yelp app had a stable user base, with monthly active users reaching nearly 9M in March 2024.

• Ad Spend & Channels: Yelp's advertising efforts peaked in January 2024 with a monthly spend of approximately $7M, leveraging YouTube and Facebook for broad reach.

Conclusion

The first quarter of 2024 witnessed significant digital engagement from leading brands in the US Food & Dining Services category. DoorDash, McDonald's, and Yelp demonstrated robust audience engagement and strategic ad spending. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these cross-platform dynamics, affirming its critical role in understanding market trends. By leveraging Sensor Tower’s consolidated data, decision-makers gain unique advantages in strategic planning and competitive positioning.