Leading Brands in France's Consumer Finance Sector: Q2 2024 Analysis

Introduction

In the dynamic landscape of consumer finance in France, several brands have emerged as leaders in Q2 2024. BoursoBank, Societe Generale, and Wise Payments Limited have shown remarkable performance across their websites and apps. Leveraging Sensor Tower's comprehensive data, we explore these brands' audience trends, app engagement, and advertising strategies from Q1 to Q2 2024.

BoursoBank

BoursoBank's digital presence is robust, encompassing its websites, boursobank.com and boursorama.com, along with the BoursoBank app.

• Monthly Audience Trends: Both websites maintained a strong monthly audience, with boursorama.com seeing over 22M visits in June. Boursobank.com experienced a peak in May with visits exceeding 33M. The monthly true audience across platforms remained stable above 7M throughout the quarter.

• Monthly App Engagement: The BoursoBank app saw consistent growth in monthly active users, reaching approximately 6.7M by June, indicating a substantial mobile market presence.

• Monthly Ad Spend & Channels: BoursoBank's monthly ad spend fluctuated, with a notable increase in May at around $300K, primarily utilizing Facebook and YouTube for significant impressions.

Societe Generale

Societe Generale's presence is well-established through societegenerale.com and the L'Appli SG app.

• Monthly Audience Trends: The website saw a stable number of monthly visits, peaking in May with over 4M visits. The monthly true audience numbers hovered around 4.6M, showcasing a balanced web and app user base.

• Monthly App Engagement: L'Appli SG maintained a consistent monthly active user base, with active users slightly above 4M throughout the quarter, underscoring the app’s steady engagement.

• Monthly Ad Spend & Channels: Societe Generale's monthly ad spending peaked in May at over $250K, with Facebook being the dominant channel for impressions.

Wise Payments Limited

Wise Payments Limited, with its wise.com website and the Wise: International Transfers app, continues to expand its reach.

• Monthly Audience Trends: Wise.com experienced growth with monthly visits peaking in May at nearly 4M. The monthly true audience increased steadily, reaching close to 1M by June.

• Monthly App Engagement: The Wise app showed a notable rise in monthly active users, climbing to over 650K by June, highlighting growing user engagement on mobile.

• Monthly Ad Spend & Channels: Wise's monthly advertising efforts were consistent, with spending peaking in March at around $73K, leveraging Facebook and TikTok for optimal reach.

Conclusion

The consumer finance sector in France is witnessing significant digital engagement, with BoursoBank, Societe Generale, and Wise Payments Limited leading the charge. Sensor Tower's unique cross-referencing of web, app, and advertising data provides unparalleled insights into these brands' digital strategies, offering a comprehensive view of cross-platform user behavior.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.