Leading Film & Television Brands in the U.S. Q3 2024: A Sensor Tower Analysis

Introduction

In the dynamic world of Film & Television, understanding audience engagement across platforms is crucial. In Q3 2024, brands like IMDb, Netflix, Inc., and Peacock TV have shown significant trends in their digital presence. Leveraging Sensor Tower's comprehensive data, we explore these brands' performances across web and app platforms, highlighting audience trends, app engagement, and advertising strategies.

IMDb: A Steady Digital Presence

IMDb's digital ecosystem encompasses its website imdb.com and the IMDb: Movies & TV Shows app.

• Audience Trends: From Q2 to Q3 2024, imdb.com maintained a stable audience with visits hovering around 330M to 360M monthly. The monthly true audience remained above 48M consistently, indicating strong cross-platform engagement.

• App Engagement: The app saw stable monthly active users, fluctuating around 6.7M to 7.2M, reflecting steady mobile engagement.

• Ad Spend & Channels: IMDb's monthly advertising spend peaked in August at over $240K, primarily focusing on TikTok, which delivered significant impressions. The absence of OTT advertising highlights a focused channel strategy.

Netflix, Inc.: Dominating the Streaming Landscape

Netflix's digital footprint is robust, with its website netflix.com and the Netflix app leading the charge.

• Audience Trends: Netflix.com consistently attracted over 1B monthly visits, with monthly true audience figures exceeding 74M. This signifies a dominant web presence.

• App Engagement: The Netflix app maintained high engagement with monthly active users consistently above 52M, underscoring its mobile market strength.

• Ad Spend & Channels: Netflix's monthly ad spend was substantial, peaking over $7M in September, with a diverse channel strategy including Facebook and Instagram, achieving vast impressions.

Peacock TV: A Rising Star

Peacock TV's presence is marked by its website peacocktv.com and the Peacock TV: Stream TV & Movies app.

• Audience Trends: Peacocktv.com saw a dramatic increase in visits in July and August, reaching over 700M monthly, indicating a surge in web interest.

• App Engagement: The app's monthly active users surged to over 32M in August, reflecting a growing mobile audience.

• Ad Spend & Channels: Peacock TV's monthly advertising efforts were robust, with spend exceeding $50M in July and August, leveraging Facebook and YouTube for extensive reach.

Conclusion

In Q3 2024, IMDb, Netflix, Inc., and Peacock TV showcased diverse strategies and strong performances across digital platforms. Sensor Tower's unparalleled data provides critical insights into these brands' audience engagement and advertising strategies. Understanding these dynamics is essential for navigating the competitive landscape of Film & Television.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings. This comprehensive data empowers decision-makers with actionable intelligence, reinforcing Sensor Tower's position as a leader in analytics.