Leading Brands in Germany's Coupons & Rebates Category in Q4 2024

Introduction

In the bustling world of Coupons & Rebates in Germany, several brands have emerged as leaders in Q4 2024. This article delves into the performance and trends of corporate benefits Germany GmbH, DeutschlandCard GmbH, and marktguru GmbH. Leveraging Sensor Tower's comprehensive data, we provide insights into their web and app presence, monthly audience trends, and advertising efforts.

corporate benefits Germany GmbH

corporate benefits Germany GmbH has maintained a strong presence with its website, corporate-benefits.de, and the corporate benefits app.

• Audience Trends: From Q3 to Q4 2024, the website saw a significant increase in visits, peaking in November at over 35M visits. Monthly true audience numbers remained robust, with a peak of over 3.7M in November, indicating high engagement.

• App Engagement: The app experienced a steady increase in monthly active users, reaching nearly 1.5M in November before slightly decreasing in December.

• Ad Spend & Channels: Monthly advertising spend was minimal, with a brief spike in November on YouTube, amounting to a modest $328 with over 24K impressions.

DeutschlandCard GmbH

DeutschlandCard GmbH stands out with its website, deutschlandcard.de, and the DeutschlandCard app.

• Audience Trends: The website's visits fluctuated, peaking at nearly 8.7M in December. Monthly true audience numbers also showed a peak in November, surpassing 3.7M.

• App Engagement: The app maintained high monthly active users, reaching over 3.2M in November, highlighting its dominance in the mobile market.

• Ad Spend & Channels: DeutschlandCard's advertising efforts were substantial, with the highest monthly spend in November at approximately $88K, primarily on Facebook, yielding over 17M impressions.

marktguru GmbH

marktguru GmbH showcases its digital presence through marktguru.de and the marktguru Prospekte & Cashback app.

• Audience Trends: The website saw a peak in November with over 3.2M visits. Monthly true audience numbers remained stable, hovering around 1.8M throughout Q4.

• App Engagement: The app consistently engaged users, with monthly active users peaking at approximately 1.6M in November.

• Ad Spend & Channels: Monthly advertising spend was notable, particularly in September with over $22K spent, primarily on Instagram, producing over 4.2M impressions.

Conclusion

In Q4 2024, corporate benefits Germany GmbH, DeutschlandCard GmbH, and marktguru GmbH demonstrated strong digital presences in the Coupons & Rebates category. Sensor Tower's data highlights their strategic approaches across platforms, showcasing the importance of a robust web and app presence, alongside targeted advertising efforts. Sensor Tower remains unparalleled in providing such comprehensive insights, essential for understanding cross-platform user behavior. Explore Sensor Tower's offerings to unlock deeper insights and drive strategic decisions.