Leading Software Brands in Germany: Q4 2024 Analysis

As we close out 2024, the software landscape in Germany showcases some notable trends and performances from leading brands such as Google Search, Chrome, and Microsoft 365. Leveraging Sensor Tower's comprehensive data, we delve into each brand's performance across their websites and apps, providing insights into audience behavior and advertising strategies.

Google Search

Digital Presence and Audience Trends

Google Search's digital ecosystem is robust, featuring its websites, g.co, google.com, and lens.google, alongside the Google and Google Lens apps.

• Audience Trends: From Q3 to Q4 2024, both g.co and google.com maintained a stable audience. Google.com consistently attracted over 7B visits monthly, with unique visits around 59M. The monthly true audience for Google Search remained above 65M throughout the quarter, indicating a strong user base.

• App Engagement: The Google app saw an increase in monthly active users, reaching over 58M by December, while Google Lens experienced fluctuations, ending the quarter with approximately 102K monthly users.

• Ad Spend & Channels: Monthly ad spend was varied, with peaks in July and December, primarily on Reddit and Instagram. December saw the highest spend, over $470K, delivering significant impressions across platforms.

Chrome

Digital Presence and Audience Trends

Chrome's digital presence is highlighted by chromewebstore.google.com and the Google Chrome app.

• Audience Trends: The Chrome Web Store maintained a stable visit count, averaging around 18M visits monthly. The monthly true audience consistently hovered around 51M, with a slight increase towards the end of the quarter.

• App Engagement: The Google Chrome app saw steady growth, reaching nearly 50M monthly active users by December, highlighting its strong presence in the mobile market.

• Ad Spend & Channels: Chrome's ad spend was notable in October, with over $2.7K spent on desktop video ads, generating substantial impressions.

Microsoft 365 (Office 365)

Digital Presence and Audience Trends

Microsoft 365's extensive suite includes websites such as forms.office.com, microsoft365.com, and office.com, along with the Microsoft Office and Microsoft Teams apps.

• Audience Trends: Office.com maintained a strong web presence with over 130M visits monthly, while forms.office.com and microsoft365.com showed a consistent audience, with visits per unique visitor around 9.

• App Engagement: Microsoft Word and Office apps saw a rise in monthly active users, with Word reaching nearly 5M by December. Teams maintained over 8M monthly users, reflecting its essential role in collaborative environments.

• Ad Spend & Channels: Microsoft 365's advertising strategy included a significant monthly spend on YouTube, peaking in July with over $970K spent, resulting in high impressions.

Conclusion

The software landscape in Germany during Q4 2024 showcases the strength and stability of leading brands like Google Search, Chrome, and Microsoft 365. Sensor Tower's unparalleled data offerings provide critical insights into cross-platform user behavior, demonstrating the value of comprehensive digital analysis. As these brands continue to innovate, their digital strategies will likely evolve, shaping the future of software in Germany.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.