Leading Brands in Generative AI: Q4 2024 Analysis

The Generative AI landscape is rapidly evolving, with prominent brands like ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini making significant strides. In this article, we analyze their performance and trends from Q3 to Q4 2024, emphasizing their cross-platform presence and audience engagement.

ChatGPT

ChatGPT, a leader in conversational AI, operates through its website, chatgpt.com, and the ChatGPT app.

• Audience Trends: From Q3 to Q4, chatgpt.com experienced a substantial increase in visits, rising from approximately 653 million in September to over 1.1 billion by December. Monthly unique visits also rose, reaching approximately 6.8 million in December. Meanwhile, openai.com maintained a stable presence with visits peaking at 10.6 million in November.

• App Engagement: The ChatGPT app showed steady growth, with monthly active users increasing from approximately 4.9 million in September to over 6.7 million by December.

• Ad Spend & Channels: Minimal monthly advertising spend was recorded, with a brief activity on Facebook in August yielding under 75,000 impressions.

Adobe Acrobat & Document Cloud

Adobe's products, known for document management, are accessible via acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: The website maintained a consistent visitor rate, averaging 8 million visits monthly in Q4. Monthly unique visits were stable at around 900,000.

• App Engagement: App monthly active users hovered around 1.8 million, showing a slight decrease by December compared to October's peak.

• Ad Spend & Channels: Adobe invested significantly in advertising, with monthly spends ranging from $190,000 to $265,000, heavily utilizing Instagram and Facebook for impressions exceeding 100 million.

Google Gemini

Google Gemini, a key player in AI-driven solutions, extends its reach through gemini.google.com and the Google Gemini app.

• Audience Trends: The website saw a surge in visits, climbing from approximately 60 million in September to over 85 million in December. Monthly unique visits peaked at 2.9 million in December.

• App Engagement: The app experienced a steady rise in monthly active users from approximately 247,000 in September to 412,000 in December.

• Ad Spend & Channels: Google Gemini's monthly ad spend increased towards the end of the year, with December's spend reaching over $2,000, primarily on Instagram, achieving impressions of over 1 million.

Conclusion

These insights, powered by Sensor Tower's comprehensive data platforms, highlight the dynamic growth and varied strategies of leading brands in the Generative AI sector. Sensor Tower's unique capabilities in cross-referencing web, app, and advertising data provide unparalleled insights into cross-platform user behavior. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.

By leveraging these insights, brands can strategically navigate the competitive landscape of Generative AI, optimizing their digital presence across platforms. Sensor Tower stands as a crucial partner for decision-makers aiming to harness data-driven strategies in this rapidly evolving industry.