Leading Brands in Generative AI in Spain: Q4 2024 Analysis

Introduction

In the rapidly evolving landscape of Generative AI, several brands have emerged as leaders, capturing significant audience attention through their websites and apps. This article delves into the performance of ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini in Spain from Q3 to Q4 2024. Using comprehensive data provided by Sensor Tower, we explore audience trends, app engagement, and advertising efforts across these platforms.

ChatGPT

ChatGPT's digital reach is expansive, with its primary websites, chatgpt.com and openai.com, alongside the ChatGPT app.

• Audience Trends: Throughout Q4 2024, chatgpt.com saw a steady increase in visits, peaking at over 1.15B in December. Monthly true audience figures also rose, surpassing 12M by the end of the year. Openai.com displayed a similar upward trend, with visits exceeding 10M in November.

• App Engagement: The ChatGPT app experienced robust growth, with monthly active users climbing from 6M in October to more than 7.5M by December.

• Ad Spend & Channels: Despite minimal monthly advertising spend in the latter half of 2024, ChatGPT's organic growth remained strong, indicating high user engagement without heavy reliance on paid channels.

Adobe Acrobat & Document Cloud

Adobe's presence in the Generative AI space is marked by acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: The website maintained stable visits, with a slight dip in November but recovering to over 8M in December. Monthly true audience numbers hovered around 7.5M throughout Q4, demonstrating consistent engagement.

• App Engagement: The app's monthly active user base remained strong, consistently above 6M, showcasing its entrenched position in the mobile market.

• Ad Spend & Channels: Adobe invested significantly in advertising, with monthly spend peaking at around $265K in October. Instagram was the dominant channel, delivering substantial impressions each month.

Google Gemini

Google Gemini's footprint is notable through its website gemini.google.com and the Google Gemini app.

• Audience Trends: The website experienced fluctuations, with visits reaching over 103M in December. Monthly true audience figures also saw a rise, exceeding 4.2M by the end of Q4.

• App Engagement: The app's monthly active user count grew steadily, surpassing 1M in December, reflecting increased user interest.

• Ad Spend & Channels: Google Gemini's monthly advertising spend varied, with notable increases in December, primarily via Instagram, which accounted for the majority of impressions.

Conclusion

The Generative AI sector in Spain is witnessing significant engagement from leading brands like ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini. Sensor Tower's comprehensive data insights reveal the dynamic shifts in audience interaction and app engagement across these platforms. As these brands continue to innovate, their digital strategies and audience reach will undoubtedly evolve, shaping the future of AI technology.

For detailed insights into web, app, and advertising data, Sensor Tower provides unparalleled tools such as Web Insights, App Performance Insights, and Pathmatics for a holistic understanding of cross-platform user behavior.