Leading Brands in Education & Training: Q4 2024 Insights

Introduction

In the dynamic landscape of Education & Training, several leading brands have made significant strides in Q4 2024. This article delves into the performance of Duolingo, Instructure, Inc., and Brainly, Inc., highlighting their audience trends, app engagement, and advertising strategies. Thanks to Sensor Tower's comprehensive data, we can provide a detailed analysis of these brands' digital presence across web and app platforms.

Duolingo

Duolingo's digital ecosystem includes duolingo.com and the Duolingo - Language Lessons app.

• Audience Trends: From Q3 to Q4 2024, duolingo.com maintained a stable monthly deduplicated audience, peaking at over 31M in December, indicating a strong cross-platform presence.

• App Engagement: The app's monthly active user base grew from approximately 14.3M in July to over 16M in December, showcasing a steady rise in mobile engagement.

• Ad Spend & Channels: Duolingo's monthly advertising expenditure reached over $260K in December, with impressions peaking at nearly 28M, emphasizing a robust digital advertising strategy.

Instructure, Inc.

Instructure's digital footprint is highlighted by instructure.com and the Canvas Student app.

• Audience Trends: The website's visits surged, with a monthly deduplicated audience peaking at nearly 2B in October, remaining robust with around 18.5M by December.

• App Engagement: The Canvas Student app saw a peak of over 22M monthly active users in October, indicating strong user retention and engagement.

• Ad Spend & Channels: Instructure maintained a stable monthly ad spend, focusing on LinkedIn, with impressions reaching over 3M in October, highlighting their targeted approach in professional networks.

Brainly, Inc.

Brainly's digital offerings include brainly.com and the Brainly: AI Homework Helper app.

• Audience Trends: The website's unique visits peaked at over 14M in October, with a monthly deduplicated audience exceeding 15M, indicating a strong web presence.

• App Engagement: The app's monthly active users slightly decreased, ending the year with approximately 682K users in December.

• Ad Spend & Channels: Brainly's monthly ad spend increased significantly in Q4, with Instagram being the primary channel, reaching impressions of over 13M in December, highlighting their focus on visual platforms.

Conclusion

The Education & Training sector continues to evolve, with Duolingo, Instructure, Inc., and Brainly, Inc. leading the charge through strategic digital engagements. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into these brands' performance across web and app platforms. As we move forward, these insights will be crucial for understanding and adapting to ever-changing user behaviors.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.