Leading Brands in Education & Training: Q4 2024 Insights

Introduction

In the rapidly evolving Education & Training sector, several brands have emerged as leaders in the United States by leveraging digital platforms to reach vast audiences. This article delves into the performance of three prominent brands—Duolingo, Instructure, Inc., and Brainly, Inc.—from Q3 to Q4 2024. By analyzing data trends, we aim to provide a comprehensive overview of their digital presence, app engagement, and advertising strategies, courtesy of Sensor Tower’s unparalleled data insights.

Duolingo

Duolingo maintains a strong digital footprint with its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Duolingo's monthly true audience demonstrated a consistent upward trend, reaching over 28M by December 2024. Notably, app-only visitors accounted for a significant portion of this audience, indicating a robust mobile market presence.

• App Engagement: The app saw monthly active users rise from 25M in October to over 27M by December, reflecting a steady increase in user engagement.

• Ad Spend & Channels: Duolingo's advertising efforts fluctuated, with a notable spike in December, spending over $260K primarily on YouTube and Instagram, achieving significant monthly impressions across these channels.

Instructure, Inc.

Instructure's presence is marked by its website, instructure.com, and the Canvas Student app.

• Audience Trends: The website experienced a peak in October with visits exceeding 1.9B, although there was a decline towards December. The monthly true audience remained stable, hovering around 18M in December.

• App Engagement: The Canvas Student app maintained high engagement, with monthly active users peaking at over 15M in October before slightly declining to 13M in December.

• Ad Spend & Channels: Instructure's ad spend saw moderate fluctuations, with a focus on LinkedIn, which garnered the majority of monthly impressions throughout the quarter.

Brainly, Inc.

Brainly's digital ecosystem includes brainly.com and the Brainly: AI Homework Helper app.

• Audience Trends: Brainly's monthly true audience peaked in October at over 15M, driven by substantial web-only visitors. The website's unique visitors remained significant, indicating strong web engagement.

• App Engagement: The app saw a peak in monthly active users in October, reaching over 1.5M, but experienced a decline to around 1M by December.

• Ad Spend & Channels: Brainly increased its advertising activities in Q4, with substantial monthly spending on Instagram, leading to a significant rise in impressions in December.

Conclusion

The Education & Training sector continues to thrive with brands like Duolingo, Instructure, Inc., and Brainly, Inc. leveraging digital platforms to enhance their reach and engagement. Sensor Tower’s comprehensive data insights, including Web Insights, App Performance Insights, and Pathmatics, provide invaluable perspectives into these brands' strategies, underscoring the importance of cross-platform analysis in understanding user behavior. For decision-makers, this data offers unique advantages, enabling strategic planning and informed investment decisions.