Leading Brands in US Financial Services: Q4 2024 Analysis

Introduction

In the competitive landscape of financial services, a few brands consistently stand out by attracting substantial audiences across both their websites and mobile applications. In Q4 2024, Chase, PayPal, and Capital One emerged as leaders in this category, each demonstrating unique trends and strategies. Sensor Tower's comprehensive data, encompassing web, app, and advertising insights, provides an unparalleled view into their performance.

Chase Mobile

Chase's digital ecosystem includes its websites, chase.com, jpmorgan.com, jpmorganchase.com, and the Chase Mobile: Bank & Invest app.

• Audience Trends: From Q3 to Q4 2024, chase.com experienced a slight decline in unique visits, stabilizing around 18M by December. True monthly audience metrics remained robust, with a monthly deduplicated audience consistently above 51M.

• App Engagement: The Chase Mobile app maintained strong engagement, with monthly active users peaking at over 22M in October.

• Ad Spend & Channels: Monthly ad spending saw a significant rise from October, reaching approximately $205K by November, with OTT channels delivering the highest impressions.

PayPal Mobile

PayPal's online presence is driven by paypal.com and the PayPal - Pay, Send, Save app.

• Audience Trends: Web traffic on paypal.com showed an upward trend, with unique visits exceeding 50M in December. The true monthly audience remained stable, surpassing 80M across both web and app platforms.

• App Engagement: The app saw a positive trajectory, with monthly active users increasing to over 35M by December, reflecting a strong mobile market presence.

• Ad Spend & Channels: PayPal's advertising efforts peaked in September with monthly spend over $1.2M, primarily on Instagram, which garnered significant impressions.

Capital One Mobile

Capital One's digital footprint includes capitalone.com and the Capital One Mobile app.

• Audience Trends: The website saw stable unique visits around 21M in Q4 2024, with a true monthly audience consistently above 51M.

• App Engagement: The Capital One app maintained steady growth, with monthly active users reaching approximately 21M in December.

• Ad Spend & Channels: Monthly advertising spend peaked in November at over $1M, with desktop video and Facebook channels driving the majority of impressions.

Conclusion

Chase, PayPal, and Capital One have demonstrated robust digital strategies, effectively leveraging both web and app platforms to engage their audiences. Sensor Tower's unique cross-referencing capabilities provide critical insights into these trends, showcasing the value of comprehensive data analysis for understanding cross-platform user behavior. For more detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights offerings.