Leading Brands in Brazil's Travel & Tourism Sector: Q1 2025 Analysis

In the vibrant landscape of Brazil's Travel & Tourism sector, certain brands have established a commanding presence. This article delves into the performance of Google Maps, Ride with Uber, and Waze during Q1 2025, utilizing comprehensive data provided by Sensor Tower.

Google Maps

Google Maps, accessible via maps.google.com and the Google Maps app, remains a staple for travelers in Brazil.

• Audience Trends: The monthly true audience consistently hovered above 135M from Q4 2024 to Q1 2025. The app dominated with over 135M monthly app-only visitors, while the web audience showed modest numbers, with combined monthly web and app visitors peaking in March at approximately 86K.

• App Engagement: Monthly active users peaked at 134M in March 2025, indicating a strong preference for mobile navigation.

• Ad Spend & Channels: Minimal monthly advertising activity was observed, with a slight spend in December and March, primarily on Facebook and Instagram, totaling monthly impressions just under 30K.

Ride with Uber

Ride with Uber's digital presence via uber.com and the Uber - Request a ride app showcases robust engagement.

• Audience Trends: Uber enjoyed a steady increase in monthly true audience, reaching over 40M in March 2025. The app audience was predominant, with monthly web and app visitors consistently above 1.3M.

• App Engagement: Monthly active users remained stable, exceeding 39M, highlighting Uber's strong foothold in the mobile market.

• Ad Spend & Channels: Uber's advertising was significant, with monthly spending peaking in December at $725K across Facebook, Instagram, and TikTok. Monthly impressions were substantial, nearing 645M in March, demonstrating Uber's expansive marketing strategy.

Waze

Waze, available on waze.com and the Waze Navigation & Live Traffic app, continues to be a popular choice for navigation.

• Audience Trends: The monthly true audience saw a slight increase, reaching over 42M in March 2025. The app remained dominant, while web visits were consistent with a peak in December.

• App Engagement: Monthly active users grew steadily, surpassing 42M in March, indicating strong user retention.

• Ad Spend & Channels: Advertising efforts were sporadic, with notable activity in December. Facebook and Instagram were primary channels, achieving monthly impressions over 19M in March.

Conclusion

In Q1 2025, Google Maps, Ride with Uber, and Waze demonstrated strong digital presence and engagement in Brazil's Travel & Tourism sector. Sensor Tower's unparalleled data insights reveal a preference for mobile platforms, with Uber leading in advertising efforts. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these trends.

Stay tuned for more updates as we continue to track these dynamic shifts in the market. Sensor Tower's data-driven approach empowers decision-makers with the knowledge to navigate these evolving landscapes effectively.