Unveiling Q1 2025 Trends: Leading Travel Booking Services in GB

In Q1 2025, the travel booking services and travel agencies sector in Great Britain experienced significant shifts, with Booking.com, TripAdvisor, and Jet2holidays at the forefront. This article explores their performance, highlighting their reach across websites and apps. Sensor Tower’s comprehensive data provides unparalleled insights into these market leaders.

Booking.com

Booking.com is a dominant force in the travel booking sector, known for its extensive accommodation listings and user-friendly platform.

• Audience Trends: From Q4 2024 to Q1 2025, Booking.com saw a noticeable increase in unique visits, peaking in March with over 11M unique visitors. The monthly deduplicated audience consistently stayed above 16M throughout Q1 2025.

• Web vs. App: The platform maintained a balanced distribution between web and app users. Notably, over 6M were app-only visitors, indicating a strong mobile presence.

• App Engagement: The Booking.com: Hotels & Travel app maintained stability with monthly active users climbing to approximately 7.4M by March.

• Ad Spend & Channels: Booking.com significantly ramped up monthly advertising, spending over $13M in February with a focus on Facebook and Instagram, driving billions of impressions.

TripAdvisor

TripAdvisor remains a key player in travel planning, renowned for its extensive user reviews and travel forums.

• Audience Trends: The website, TripAdvisor.com, saw steady growth, with unique visits reaching nearly 6M by March. The monthly deduplicated audience remained stable, hovering around 6.6M.

• Web vs. App: The web platform dominated, with app-only visitors making up a smaller fraction, yet app engagement still showed promise.

• App Engagement: The Tripadvisor: Plan & Book Trips app maintained a consistent monthly active user base, seeing a slight increase to over 190K active users in March.

• Ad Spend & Channels: TripAdvisor’s advertising efforts were modest, with monthly spending under $100K, predominantly on Facebook and Instagram.

Jet2holidays

Jet2holidays, part of the Jet2 family, is known for its package holidays and strong customer service.

• Audience Trends: The website, Jet2holidays.com, saw a significant spike in January, with unique visits exceeding 4.6M. The monthly deduplicated audience also grew, surpassing 6.4M by March.

• Web vs. App: The web audience was more substantial, but the app showed strong engagement with over 2M app-only visitors in March.

• App Engagement: The Jet2 - Holidays and Flights app maintained monthly active users around 400K, highlighting steady interest in mobile interactions.

• Ad Spend & Channels: With significant monthly ad spend reaching over $5M in January, Jet2holidays focused heavily on Facebook and Instagram, achieving substantial impressions.

Conclusion

The Q1 2025 trends in the travel booking sector in Great Britain reveal that Booking.com, TripAdvisor, and Jet2holidays are effectively leveraging both web and mobile platforms to capture and engage audiences. Sensor Tower’s comprehensive insights, spanning web, app, and advertising data, provide a critical view into these brands' strategies and market positions. For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings. These tools offer unique advantages for decision-makers looking to navigate the competitive landscape of travel booking services.