- Industries
BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
- Sensor Tower
Ad IntelligenceStreamline campaigns with network and creative data
App IntelligenceBuild mobile growth with key competitive analysis
Consumer IntelligenceAnalyze granular, true-to-life mobile usage data
Store IntelligenceGenerate deep insights with accurate app store data
Usage IntelligenceMap industry-based spend across digital ad channels
Integrations & APIImprove the way your application talks
Game IntelligenceDrill down into mobile gaming strategies
- Pathmatics
PathmaticsReveal insights about your market, competition, and customers
DashboardMarketing intelligence that helps marketers make smarter decisions
ConnectDigital ad intelligence data to power your systems, tools, and models
Retail Media InsightsSee how your competitors are investing in retail media networks
- Audience Insights
Audience InsightsTarget audiences based on what they actually do.
PATHMATICS · MATT BOZIN · APRIL 2022
[WATCH] OTT Update - Hulu, Paramount+, PlutoTV, Peacock, & Tubi, OH MY!
With our newest channel, OTT, we've made some magical updates!
The Breakout
OTT streaming services have already accounted for over $2.8B in spend and more than 1.9B impressions since the beginning of the year. But we're always improving!
We've expanded our OTT panel to include data directly from viewers on Connected TV (CTV) devices, offering more granular OTT insights – including the ability to view spend and impression estimates from five popular streaming services!
Hulu, Pluto TV, Tubi, Peacock, and Paramount+ are now available as individual OTT publishers on Explorer
Data from all other streaming services will continue to show in “Other OTT Streaming Services”
Data for the individual streaming services listed above goes back to October 1, 2021
