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Sensor Tower · Abraham Yousef · November 2022

MMM: Zoom's Monthly Active Users Down 29% YoY in Q3 2022

Zoom's shares fell 9% after the company lowered its guidance for the remainder of the fiscal year due to a slowdown in its online segment. Sensor Tower estimates show that Zoom's monthly active users (MAUs) were down 29% YoY in Q3 2022, while competitor Microsoft Teams saw a decrease of only 3%. Mastodon saw a 6,000% increase in app installs after Elon Musk's acquisition, while Trump Media's Truth Social saw a 48% decrease in the same time period.

Monday Mobile Memo

Key Takeaways:

  • Shares of Zoom fell 9% after the company announced on its Q3 FY’23 earnings call that it would lower guidance for the remainder of the fiscal year as it expects a continued slowdown in its online (consumer/SMB) segment amidst the current challenging macroeconomic environment

    • Per Sensor Tower estimates, MAUs on the Zoom app were down 29% YoY in 3Q22 vs -3% for competitor Microsoft Teams

    • The weakness exhibited in user growth has largely bled over into 4Q as well with Oct’22 and Nov’22 MAUs on Zoom down 35% and 33% YoY, respectively, vs -12% and -14% for Microsoft Teams in the same time periods

    • Sensor Tower Power User Curve data reveals that average Zoom user only opened the app 3.1 days out of the month in Oct’22, a deceleration from Oct’21 when that figure was closer to 4.1 days/month

  • Mastodon saw worldwide app installs jump more than 6000% in the two weeks post-Elon acquisition (Oct 28-Nov 10 vs Oct 14-Oct Oct 27) to 1.5mn from a mere 22k. Installs of Twitter jumped 20% in the same time period (to 8.8mn from 7.3mn) vs -48% for Trump Media’s Truth Social (to 178k from 348k)

  • Per Sensor Tower estimates, the 2.2mn MAUs measured on Mastodon’s mobile app in Nov’22 represented a 13x increase compared to Oct’22 when the app had fewer than 500k users. In the same time period, Truth Social saw MAUs decrease 9% MoM (to 1.1mn) while Twitter saw a 1% increase in MAUs (to ~435mn)

For more information, request the full report from reports@sensortower.com.


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Abraham Yousef

Written by: Abraham Yousef, Senior Insights Analyst

Date: November 2022