We’ve acquired Video Game Insights (VGI)!
Key Takeaways:
Shein completed a financing raise of $2bn at a valuation of $64bn, down from the $100bn valuation in spring 2022 with reported plans to IPO sometime in the near future
The Shein app has experienced three consecutive years of download and MAU growth YoY, per Sensor Tower data; in 2022, downloads and MAU grew 8.2% and 24% YoY, respectively
In Feb’23, consumers spent an average of 26 min/week on Shein’s app, significantly higher than most of its peers, though marketplace app Temu was slightly higher at 30 min/week. The average for the group was ~17 min/week, per Sensor Tower Consumer Intelligence
LGBTQ dating company Grindr, down 82% since its Nov’22 IPO, posted strong growth in direct revenue in 4Q22, up 27% YoY vs Sensor Tower net bookings for the Grindr app which increased 48%
Grindr differentiates itself from other dating apps with its higher levels of user engagement as the app has become more akin to a social media platform rather than a pure play dating app: Sensor Tower Consumer Intelligence data indicates that the average time spent per user on Grindr clocked in at roughly 3 hours/week on the app in Dec’22 vs less than 52 mins/week for Tinder, Badoo, Hinge, and Bumble
Grindr also saw reported MAUs climb throughout last year, ending 2022 with 12mn MAUs (up 9% YoY) while ST MAUs increased 7% YoY, also crossing the 12mn mark in 2022
For more information, request the full report from reports@sensortower.com.