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Sensor Tower · Abraham Yousef · March 2023

MMM: Fashion Retailer Shein has Raised $2B, Valuation of $64bn

Fashion retailer Shein has raised $2bn at a valuation of $64bn, down from $100bn in spring 2022, with plans to IPO in the near future. Sensor Tower data shows that Shein's app has experienced three consecutive years of download and monthly active user growth, with downloads and MAUs growing 8.2% and 24% YoY in 2022. Meanwhile, LGBTQ dating app Grindr, which has seen an 82% drop in its stock price since its November 2022 IPO, posted strong growth in direct revenue in 4Q22, up 27% YoY.

Monday Mobile Memo

Key Takeaways:

  • Shein completed a financing raise of $2bn at a valuation of $64bn, down from the $100bn valuation in spring 2022 with reported plans to IPO sometime in the near future

    • The Shein app has experienced three consecutive years of download and MAU growth YoY, per Sensor Tower data; in 2022, downloads and MAU grew 8.2% and 24% YoY, respectively

    • In Feb’23, consumers spent an average of 26 min/week on Shein’s app, significantly higher than most of its peers, though marketplace app Temu was slightly higher at 30 min/week. The average for the group was ~17 min/week, per Sensor Tower Consumer Intelligence

  • LGBTQ dating company Grindr, down 82% since its Nov’22 IPO, posted strong growth in direct revenue in 4Q22, up 27% YoY vs Sensor Tower net bookings for the Grindr app which increased 48%

    • Grindr differentiates itself from other dating apps with its higher levels of user engagement as the app has become more akin to a social media platform rather than a pure play dating app: Sensor Tower Consumer Intelligence data indicates that the average time spent per user on Grindr clocked in at roughly 3 hours/week on the app in Dec’22 vs less than 52 mins/week for Tinder, Badoo, Hinge, and Bumble

    • Grindr also saw reported MAUs climb throughout last year, ending 2022 with 12mn MAUs (up 9% YoY) while ST MAUs increased 7% YoY, also crossing the 12mn mark in 2022

For more information, request the full report from reports@sensortower.com.


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Abraham Yousef

Written by: Abraham Yousef, Senior Insights Analyst

Date: March 2023