We’ve acquired Video Game Insights (VGI)!
Sensor Tower · Abraham Yousef · October 2023
The Power of Timing: Synchronized Retail Promotions During Prime Day
Prime Day is a growth opportunity for online-only marketplace apps. Amazon users are likely to explore other online-only marketplaces, while Walmart and Target app users prefer apps with physical stores. Best Buy, Wayfair, Target, and Walmart strategically aligned their promotions with Prime Day, resulting in a 5% increase in WAUs.
Key Takeaways:
Amazon users demonstrate a high propensity to explore various online-only marketplace apps, with 50% of their top preferred shopping apps being online platforms like eBay, Temu, SHEIN, and AliExpress
Target and Walmart users, on the other hand, prefer a blended shopping experience provided by retailers with physical stores
These brick-and-mortar establishments, including Sam's Club, Home Depot, and Costco, dominate the list of preferred shopping apps among Walmart and Target users
In the United States, Best Buy, Wayfair, Target, and Walmart strategically aligned their promotions with Prime Day, resulting in a collective 5% increase in WAUs when comparing average WAUs throughout the event week and prior week to the two weeks before that, while other established retail apps such as Home Depot and Ikea witnessed a 3% decline in WAUs during the same period
Temu, a rapidly expanding e-commerce app, remarkably remained unaffected by the impact of Prime Day. Despite not offering any special sales during Prime Day, it achieved impressive growth with an 8% increase in WAUs when comparing the event week and the prior week to the two weeks before that in the US
For more information, request the full report from reports@sensortower.com.
