Q3 2024: Digital Advertising and Social Media App Trends

Data-Driven Insights on Shifting Consumer Behaviors and Ad Strategies

Want to reach consumers in the age of short-form video? Our on-demand webinar reveals key trends in digital advertising, consumer engagement, and social platforms to guide your strategy.

Discussed during the webinar:

• Benchmarking engagement and user growth across social media, with platforms such as YouTube and Reddit 

• Identifying platforms experiencing user fatigue, and how heightened competition in the digital ad space is impacting social media company performance

• The rise of short-form video engagement and monetization, with US Instagram Reels now commanding more than a third of user time spent (36%) and share of ad volume (33%) 

• Exploring the potential of high-impact, under-monetized, in-app surfaces such as Facebook Marketplace and others

• Insights into Q3 2024 US ad spend trends by industry and channel, including political spend ahead of the 2024 presidential election, and increased demand for OTT ads stemming from the Olympics

Watch the webinar to get in-depth insights and data-driven analysis on adapting your strategies in this evolving social advertising ecosystem.