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What’s Driving Travel & Hotel Growth in 2024
Consumers are packing their bags, and travel brands are adapting. Those who don’t, will be left behind. Download our Travel & Hotel Report: Consumer Demand for Experiential Travel and Hotels to uncover key trends shaping the future of travel.
This report highlights data and insights into mobile app usage, advertising strategies, and key trends driving growth in the travel industry. Discover how experiential travel and hotels are capturing consumer attention—and what it means for your business.
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What you’ll discover by reading the report:
Why are experiences outpacing traditional bookings? Download growth on platforms like Viator—focused on tours and experiences—surged compared to traditional OTAs. But is this growth sustainable?
How are Millennials and Gen Z changing the travel game? Travel budgets for these groups rose double digits YoY in 2024, with MAUs for Expedia, Booking, Airbnb, and Vrbo up 12%, 5%, 5%, and 1% respectively.
The role of video advertising in Expedia’s rise. Expedia grew MAUs by 15% YoY, fueled by a 58% allocation of U.S. ad spend to YouTube in Q3 2024. How does this compare to its peers?
Hotel loyalty apps vs. alternative accommodations. Marriott Bonvoy, World of Hyatt, and Hilton Honors saw MAU growth of 22%, 16%, and 11% YoY. How did Airbnb and Vrbo fare?
Sensor Tower analyst insights. Discover our team’s YoY growth predictions for top travel apps like Booking, Airbnb, and Expedia.