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Market Intelligence

for the Global Digital Economy

Better understand your competition. Dive into the mind of the mobile user. Optimize your digital ad spend.

Trusted by Global Digital Leaders


Better Data Comes From

Real People

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Responsibly Sourced Data

Your Data's Origin Story Matters

Not all data is created equally. You already have great enterprise data that you collect from the inside looking out at the market. We augment your enterprise data with data we collect from the outside looking in, using our global statistical panel. Our data is better than anyone else's for several reasons, including:

  • We're hyper-focused on building our data estate organically from real peoplenot synthetically from an AI

  • Privacy and security are core principles we're transparent with our customers aboutplus we have the SOC seal to prove it

  • Our panel portfolio spans the global digital economy, letting us see things other providers can't

Sensor Tower Data Is Regularly Cited By

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Engage with the

Modern Digital Consumer

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Uncover opportunities for growth

Equip your teams with accurate data on top competitors and industry leaders to accelerate your UA strategy. Plus, see the trends, news cycles and updates that are affecting the digital landscape overall.

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Dive into the mind of the mobile user

Understand what kind of users are attracted to certain mobile apps by key demographics. Zoom in to see how those users form habits around certain mobile apps, and how they stay engaged long-term.

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Optimize your digital advertising spend

With the world of digital advertising expanding rapidly, examine the ad networks and creatives that make a successful digital strategy. Analyze post-IDFA data signals that drive advertising trends.

Trusted by Leading Brands across Europe, Middle East and Africa

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Andrew Nam, Lead Manager, Strategy and Business Operations, Duolingo

"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest."

Gain Valuable Insights On

The Greater App Economy

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Store Intelligence

Identify Rising Market Trends

With highly accurate real-time global data from the App Store and Google Play, detect changes in the downloads and installs that drive the mobile app economy. Segment performance metrics by country, device, and more, and contextualize growth with Sensor Tower’s Revenue Per Download (RPD) and Average Revenue by Daily Active User (ARPDAU) views.

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Usage Intelligence

Assess Critical User Engagement

Built on a cutting-edge data science model, Sensor Tower’s Usage Intelligence delivers key metrics on mobile app retention, demographics, and engagement across all markets. Analyze the growth of Daily Active Users (DAU) of any given app to measure stickiness. Then, dive deeper and break down retention by total sessions and time spent to understand the demographic characteristics of users that engage with certain apps and which users of one app may be more likely to use another.

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Ad Intelligence

Optimize Ad Strategy

Analyze the top-performing trends in creatives and ad networks across all mobile categories to develop an iterative, agile paid campaign strategy. Assess traditional mobile ad networks like AdWords or AppLovin, or dive into the effectiveness of advertising on Facebook, Snapchat, TikTok and more. Sensor Tower’s IDFA-free data signals offer key insights into the best way to develop paid advertising on mobile devices.

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Consumer Intelligence

Analyze True Mobile Behavior

Developed via our proprietary first-party panel, Consumer Intelligence zooms in on user behavior trends among the biggest apps in the digital world. Obtain granular, unfiltered audience data to help set critical usage benchmarks, and assess real impact and retention over critical time periods.

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App Intelligence

Drive Organic Growth

Sensor Tower provides industry-leading App Store Optimization (ASO) data, and key metrics to monitor your app’s marketplace performance in real-time. Develop a customized dashboard that tracks your daily downloads, delivers regular revenue reports, alerts to changes on user sentiment, and gives insights into how your competitors are performing over time.

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App Teardown

Uncover Hidden Competitor Technologies

Take a look under the hood of the market’s most successful apps and see how their developers approach mobile technology implementation. Sensor Tower detects available SDKs in an app quickly and efficiently, highlighting the presence of dozens of different SDKs. See key technological data alongside other signals like Revenue and Downloads, and deliver critical SDK information to your already-existing workflows.

Sensor Tower Blog

Sensor Tower’s Q1 2022 Data Digest: Worldwide App Downloads Reached 37 Billion Last Quarter

Sensor Tower’s Q1 2022 data digest explores the quarter’s top apps, games, and publishers.

Sensor Tower data reveals time spent in rival apps such as Snapchat grew up to 23 percent during Facebook platforms outage.
Time Spent in Rival Apps Grew Up to 23% During Facebook Platforms Outage

Sensor Tower data reveals time spent in rival apps such as Snapchat grew up to 23 percent during Facebook platforms outage.

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Genshin Impact Generates $2 Billion on Mobile in First Year

Genshin Impact had a more successful first year on mobile than Pokémon GO and Lineage M, Sensor Tower data shows.