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Beating the spread: 2024 Sports Betting Landscape
Trends in sports betting. Worldwide and in the US, and UK markets.
Curious about the online sports betting industry, the key players, and emerging trends in major markets?
Download this report to discover:
The evolution of the US sports betting market
New entrants in the UK and US
User acquisition tactics
Advertising strategies
Sportsbook positioning
How demographic differences influence major brands and overall market dynamics
And more!
See below for regional highlights you’ll find in the report.
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US highlights you’ll find in the report:
Understand how the online sports betting market has expanded since the legalization ruling in 2018.
Discover which companies are leading in app downloads and how new entrants like ESPNBet are changing the game.
Uncover which sportsbook dominated the Super Bowl in app downloads and the tactics they used to achieve success.
Compare ad creatives and creative messaging of different sportsbooks and see how they’re positioning themselves in the market.
Discover the latest trends in advertising channels, promotions, and the role of celebrity partnerships in user engagement for sports betting.
Gain insights into the use of metadata, Apple Search Ads, and custom product page tactics that sportsbooks employ to stand out in a crowded market.
UK highlights you’ll find in the report:
Learn how BetMGM's entry has disrupted the UK market and impacted download trends and competition.
Discover which brands led the way during the Cheltenham Festival and the Euros; understand the strategies that drove their success.
Understand how the demographics of Flutter's brands influence their performance during major events.
See how different sportsbooks position themselves in advertising and what sets them apart from their competitors.