Fortnite Earns $25 Million in Its First Month on Mobile, Could Surpass $500 Million This Year

Fortnite Mobile First Month Hero

One month after debuting as an invite-only test event, the mobile version of Fortnite has become a bona fide smartphone gaming sensation, having grossed more than $25 million in its first 30 days—and it has only been available to all iOS gamers since April 1. Since then, average daily player spending in the game has topped $1 million worldwide on Apple’s store and Fortnite has been second only to Netflix in terms of the amount U.S. iPhone users have spent in it so far this month.

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U.S. iPhone Users Spent An Average of $58 on Apps in 2017, 23% More Than the Year Before

iPhone Average Revenue and Downloads 2017 Hero Image

U.S. iPhone users spent 23 percent more on in-app purchases (IAP) and premium apps in 2017 than the year before, Sensor Tower Store Intelligence data reveals. The average amount spent per active iPhone increased to an estimated $58 last year, up from $47 in 2016. This spending does not include purchases made in shopping apps such as Amazon or payments to ride sharing apps like Uber, for example. It does, however, reflect revenue earned by apps including Netflix and Tinder, not to mention the store’s ever-growing number of free-to-play mobile games, which once again represented the lion’s share of consumer expenditure.

In the following charts, we’ll show how this spending broke down across the top earning app categories last year compared to 2016.

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Fortnite Daily Mobile Revenue Triples, Total Surpasses $15 Million in Less Than a Month

Fortnite Mobile 10 Million Installs Hero

Earlier this week, Epic Games threw open the gates to its previously invite-only mobile version of Fortnite, allowing all iOS users to not only download, but actually play the game—and, most importantly, start spending money in its item shop. Sensor Tower Store Intelligence data shows that lifting the invite requirement resulted in a 197 percent, or approximately three times increase in player expenditure on Monday, April 2, versus the $620,000 average across all previous days, totaling more than $1.8 million for the day.

Meanwhile, total worldwide mobile revenue for Fortnite has surpassed $15 million gross, with about $10.5 million paid to Epic Games, in just 20 days since the game began monetizing on March 15. Global installs of the game have topped 11 million since launch.

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ARKit-only Apps Surpass 13 Million Downloads in First Six Months, Nearly Half from Games

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iPhone and iPad users worldwide have installed more than 13 million augmented reality apps built expressly using Apple’s ARKit framework since they debuted on September 19 of last year, Sensor Tower Store Intelligence data shows.

As the following charts reveal, these downloads have been heavily concentrated around a few key App Store categories, including Games, Utilities, and Lifestyle. In addition to this, we’ve put together top 10 rankings of the most downloaded free and paid ARKit-only apps and games, along with the highest grossing offerings so far in this growing space.

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