Sensor Tower Blog

App Store Optimization and App Marketing

Apps We’re Watching: Week of May 16, 2016

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Most of the mobile world was focused on Google’s I/O 2016 developers conference this week, and Apps We’re Watching is taking a special look at announcements made there—some that reflect the Mountain View-based mobile giant’s own take on emerging trends, and others that may set the trend for the entire space if successful.

Sensor Tower’s Mobile Gaming Leaders for April 2016

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Following yearly trends, first-time U.S. and worldwide iOS game installs were down last month compared to March, but were up year-over-year for the month compared to April 2015. According to Sensor Tower’s Store Intelligence platform, worldwide App Store game downloads grew 16.6 percent in April over the same month last year, from 502 million to 585 million. In the U.S., they grew at a slightly lower rate of 14.2 percent over the same period.

In this report on the mobile gaming category, we’ll chart this growth as well as rank the top mobile games of April 2016 on the U.S. App Store, Google Play Store, and the two platforms combined. Read on for the data and analysis.

Apps We’re Watching: Week of May 9, 2016

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Apps We’re Watching has a look at the past seven days’ worth of apps making news (and moves) on the App Store and Google Play. This week we’ve got our pulse on what users are saying about the first major Instagram redesign, the intriguing—and extremely popular—way Google is putting itself in front of iOS users, and how the company who wrote the book on modern puzzle video games is hoping to recapture its crown from a certain regally named competitor.

94% of U.S. App Store Revenue Comes From the Top 1% of Monetizing Publishers

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During the first quarter of 2016, the top 1 percent of U.S. App Store publishers with paid or in-app purchase (IAP) supported apps generated approximately 94 percent of all revenue on the store. In this post, we’ll examine that surprising finding in more detail, along with our analysis of the top 1 percent’s contribution to total downloads for Q1 as tracked by the Sensor Tower Store Intelligence platform.

Apps We’re Watching: Week of May 2, 2016

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All eyes were on Apple’s App Store earlier this week as search issues sent app discovery into a tailspin. Fortunately everything was sorted out in time for Apps We’re Watching to bring you a look at some of the most noteworthy apps—old and new—making waves (one of them quite literally). Keep reading to see what caught our attention this week, from the newest music subscription service on the block to a famous video game character who pushes blocks—and will hopefully push PlayStation fans to try Sony’s mobile offerings in the process.

Apps We’re Watching: Week of April 25, 2016

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Apps We’re Watching has the week’s most noteworthy news about the app ecosystem at the ready, with a look at three apps that made waves on the App Store in the past seven days. We’ve got details on an interesting visibility hack from Twitter, a relaunched app from its co-founder, Biz Stone, and the unexpected way Microsoft nearly topped the download rankings this week.

Sensor Tower’s Q1 2016 Ad Intelligence Digest: App Install Advertisers Reached 42% Share on Pinterest

Cover of Sensor Tower's Q1 2016 Ad Intelligence Data Digest

 

Sensor Tower has released the second edition of our quarterly Ad Intelligence Data Digest, which covers the top advertisers, creative trends, and insights from Q1 2016 in the mobile app advertising space. In this free report, you’ll find data and creatives from our Ad Intelligence platform, which provides app marketers with unprecedented competitive insights from the world’s largest mobile advertising networks.

Apps We’re Watching: Week of April 18, 2016

Apps We're Watching for the Week of April 18, 2016 Hero Image

 

Welcome back to Apps We’re Watching, Sensor Tower’s weekly look at apps in the news or making big moves on the App Store and Google Play. This time, we have Amazon taking aim at Netflix, a surprising monetization move by Snapchat, and the launch of an app from the co-creator of Napster.

Sensor Tower’s Mobile Gaming Leaders for March 2016

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Last month was another big one for mobile gaming, with the App Store in particular showing significant year-over-year download growth according to Sensor Tower’s Store Intelligence platform. Worldwide, the iOS store’s Games category grew 16 percent YOY from 546 million downloads in March 2015 to 633 million downloads last month. Year-over-year U.S. downloads for the category grew slightly less during the same period at 12 percent, from 145 million to 162 million.

This month, we’re adding top 10 rankings for mobile games on Google Play to our newly re-christened Mobile Gaming Leaders report. Keep reading to find out which games and publishers captured the largest number of new installs in the U.S. and worldwide on both Apple and Google’s mobile storefronts.