In this guest post, TestNest CEO and co-founder Nick Kurat takes us through the most prominent types of app store page A/B testing, explaining the pros and cons of each.
A/B testing is becoming increasingly crucial on the app stores for a good reason: All the marketing assets connected with a potential user’s decision to download have to be optimized for conversions. Otherwise, you might end up (unnecessarily) wasting your marketing dollars trying to guess at the most compelling creatives.
App store A/B testing has come a long way in a very short period of time. At TestNest, we spent a year and a half researching and building tools to speed up this evolution. Today, I want to share what we’ve learned about the most popular ways to handle app listing page A/B testing and compare the different approaches with one another.