Guest post by Logan Merrick: Logan is the co-founder and strategic director of Buzinga App Development, helping emerging tech businesses and innovative enterprises build world class apps. He has been personally involved in the development of over 75 successful projects, and writes regularly on the subjects of technology, startups and all stages of the app development process. Connect with him on LinkedIn or Twitter.
Push notifications are an essential part of any app’s engagement strategy. A solid push strategy will increase loyalty, retention, frequency of use and even your average session time. It does this purely by offering valuable content to the user.
Unfortunately, push notifications have a reputation for being annoying and ineffective. More and more apps are using push messages, and this has naturally caused app users to become more selective about who they let notify them.
One of the easiest ways you can increase your push message click-throuh-rate is by improving the copy – the text of the message itself.
This post will run through some best practices for how you can communicate immense value in your push notifications and get them opened!