Sensor Tower Blog

App Store Optimization and App Marketing

Apps We’re Watching: Week of April 25, 2016

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Apps We’re Watching has the week’s most noteworthy news about the app ecosystem at the ready, with a look at three apps that made waves on the App Store in the past seven days. We’ve got details on an interesting visibility hack from Twitter, a relaunched app from its co-founder, Biz Stone, and the unexpected way Microsoft nearly topped the download rankings this week.

Sensor Tower’s Q1 2016 Ad Intelligence Digest: App Install Advertisers Reached 42% Share on Pinterest

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Sensor Tower has released the second edition of our quarterly Ad Intelligence Data Digest, which covers the top advertisers, creative trends, and insights from Q1 2016 in the mobile app advertising space. In this free report, you’ll find data and creatives from our Ad Intelligence platform, which provides app marketers with unprecedented competitive insights from the world’s largest mobile advertising networks.

Apps We’re Watching: Week of April 18, 2016

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Welcome back to Apps We’re Watching, Sensor Tower’s weekly look at apps in the news or making big moves on the App Store and Google Play. This time, we have Amazon taking aim at Netflix, a surprising monetization move by Snapchat, and the launch of an app from the co-creator of Napster.

Sensor Tower’s Mobile Gaming Leaders for March 2016

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Last month was another big one for mobile gaming, with the App Store in particular showing significant year-over-year download growth according to Sensor Tower’s Store Intelligence platform. Worldwide, the iOS store’s Games category grew 16 percent YOY from 546 million downloads in March 2015 to 633 million downloads last month. Year-over-year U.S. downloads for the category grew slightly less during the same period at 12 percent, from 145 million to 162 million.

This month, we’re adding top 10 rankings for mobile games on Google Play to our newly re-christened Mobile Gaming Leaders report. Keep reading to find out which games and publishers captured the largest number of new installs in the U.S. and worldwide on both Apple and Google’s mobile storefronts.

Sensor Tower’s Q1 2016 Data Digest: App Downloads Grew 8.2% Year-Over-Year

Cover of Sensor Tower's Q1 2016 Data Digest

 

Gain valuable insights into the app economy on the App Store and Google Play with Sensor Tower’s free quarterly Data Digest for Q1 2016, now available. Created by our data science team using our industry-leading Store Intelligence platform, this report covers Q1’s macro trends for both stores along with worldwide and U.S. top apps, publishers, and categories.

Key highlights from our Q1 2016 report include:

  • 17.2 billion total app downloads on the App Store and Google Play combined.
  • 8.2 percent year-over-year growth in worldwide App Store and Google Play downloads.
  • Chinese publishers continued to grow their share of the world’s top iOS apps.
  • Streaming apps decreased in number among the world’s most downloaded apps compared to Q4 2015.
  • Macro store trends, top apps and publishers, global market insights, and more.

Apps We’re Watching: Week of April 11, 2016

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For this week’s edition of Apps We’re Watching, we’re taking a look at the app-related announcements made by Facebook at this year’s F8 developer conference. The social giant is going all-in on live broadcasting and A.I. agents in its apps—and we have details.

Apps We’re Watching: Week of April 8, 2016

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This week, Apps We’re Watching looks at how “the front page of the internet” finally came out on top of the App Store, why the Mickey crossed the road (hint: our data shows it was to make an already huge game even more popular), and whether there’s room for another subscription-based video streaming star on the mobile red carpet. Read on for the full stories and analysis.

Infographic: Google Play App Store Optimization’s Most Important Ranking Factors for 2016

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Whether you’re planning to release your app on the App Store or Google Play—or both—App Store Optimization (ASO) is an essential practice for driving organic download growth. Both stores weigh the various ASO ranking factors differently, however, so knowing which ones have the greatest impact on your chosen platform is crucial to an effective optimization process. Our latest infographic will show you which factors are most important to Google Play ASO, so you can focus your efforts for maximum results.

Apps We’re Watching: Week of March 28, 2016

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Welcome to Apps We’re Watching, Sensor Tower’s analysis of apps that made waves this week. In this installment, we look at Snapchat’s flirtation with the App Store’s top spot, another celebrity who’s hoping to corner the emoji market, and the U.S. launch of Nintendo’s first mobile app.

Infographic: Apple App Store Optimization’s Most Important Ranking Factors for 2016

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One of the most frequently asked questions we hear after “What’s App Store Optimization?” is “Which ASO factors are most important to my app’s ranking?” In this post, we’ve boiled the answer down into an infographic that visually prioritizes the most important elements of ASO. With it, you can quickly see where Apple’s App Store ranking algorithm places the most emphasis—and where you should, as well.