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AI INSIGHTS · TIMOTHY · JANUARY 2024
Q4 2023 Tower Defense Games Performance on iOS in the UK
An analysis of the top 5 Tower Defense games on the iOS platform in the United Kingdom for Q4 2023, highlighting user engagement and download trends. Sensor Tower provides a deeper dive into the data.
As Q4 2023 wraps up, we've taken a look at the performance of the top Tower Defense games on the iOS platform in the United Kingdom. Utilizing data from Sensor Tower, we're able to provide a snapshot of how these games fared in terms of downloads, revenue, and weekly active users.
Bloons TD 6 NETFLIX experienced a fluctuating download trend, peaking at 6.7K in the final week of December. The weekly active users showed a positive trajectory, ending the quarter with 29K active users, a notable increase from the start of the quarter. Revenue figures were inconsistent, with some weeks showing no revenue and others, like the week of November 27th, achieving $32.
Fight For America: Country War saw its peak revenue of $999 in the first week of November and ended the quarter with $863. Downloads followed a similar pattern, with a notable jump to 7.1K in mid-November. The game's weekly active users reached a high of 15.9K in early November, concluding the quarter with 13.8K.
Plants vs. Zombies™ 2 enjoyed steady revenue growth, culminating in $5.8K during the Christmas week. The game maintained a consistent download rate, with a notable increase to 6.2K in the final week. The weekly active users showed a slight increase, ending at 29.9K after starting the quarter with 28.8K.
Rush Royale: Tower Defense TD had a strong quarter in terms of revenue, with a significant peak of $53K in the last week of December. Downloads rose to 8.1K during the same period, while active users showed an upward trend, finishing at 44.7K.
Lastly, Plants vs. Zombies™ exhibited modest revenue, peaking at $293 in early December. Downloads saw a steady rise, reaching 4K in the final week of the quarter. The game's active users experienced a gradual increase, concluding with 20K active users.
These insights into the Tower Defense category on iOS in the UK demonstrate the dynamic nature of mobile game engagement. For more detailed analytics and data, Sensor Tower's platform offers a comprehensive view into the performance of mobile applications.
