2025 State of Mobile is Live!
Product:
Pathmatics
The award winning marketing intelligence platform that helps marketers make smarter decisions.
Trusted by leaders in mobile
Gain visibility into the digital advertising ecosystem
See ad spend and impression estimates across key markets. Access insights into advertiser and publisher strategies across platforms like Facebook, Instagram, YouTube, Snapchat, Pinterest, Reddit, and more.
Analyze trends and spends
View current and historical spend and impression data across social, display, video and mobile and view seasonal spend trends
Find creatives that resonate
See actual ad creatives, messaging, CTAs, audience profiles, site targeting, spend, impressions, and flighting for every creative
Outsmart your competition
Side-by-side competitor comparisons and channel views for share of voice, category rankings, and ad purchase breakdown
Identify seasonal advertising trends and maximize media planning
Stay ahead of seasonal shifts and industry trends by analyzing historical ad spend, creative rollouts, and performance across channels. Ensure optimal media budget allocation by knowing where, when, and how competitors are investing in digital ads.
Benchmark market share and amplify advertising impact
Track your Share of Voice (SoV), brand visibility, and competitive ad spend across industries and geographies. Benchmark against top advertisers to identify growth opportunities, justify budgets, and improve campaign efficiency.
Build data-driven GTM strategies and launch new products
Develop winning go-to-market (GTM) strategies by analyzing competitor ad spend, creative trends, and audience targeting. Identify which messaging, offers, and digital channels drive results, so you can confidently position and launch your products.
Analyze top creatives and optimize messaging
Unlock deep insights into ad creative performance — from format and placement to messaging and engagement trends. Research localized strategies more effectively with Creative Language detection, see where ads run and perform best, and analyze spend by creative type and placement to refine your messaging and maximize impact.
Sensor Tower Blog
Q4 2024 Digital Market Index: The Digital Economy Closes 2024 with New Records Across Mobile and Advertising
In-app purchase revenue on mobile apps reached $39.4 billion, up a healthy 13.5% year-over-year. Digital advertising also hit a new high in the United States as advertisers ramped up spend during the holiday season.
