Discover relevant user behavior trends in the mobile app economy and compare engagement performance among the world’s biggest apps. From social networks to SVOD platforms and gig economy apps, understand user behavior by mobile category, or groups of select apps. Zoom into time spent by different time segments, and discover session counts over a preselected time series to see what real-world engagement looks like for these major players.
Estimate the success of top apps with proprietary panel data
Articulate actual week-to-week retention, session count and time spent
Segment user engagement by important category or app-level behaviors
Define engagement benchmarks and churn behaviors for a unique subset of users, and measure user behaviors with your own custom segmentation of real-life user data. Plus, gauge the performance of a major app relative to engagement across a broader category and identify user groups that are predisposed to use a certain app or group of apps, and understand unique retention insights that show a major app’s week-to-week user retention across a given time series.
Our proprietary user panel allows for an in-depth look at user behavior at the day level. Take user behavior analysis one step further by showing how users engage on an hourly basis with a major app, and uncovering differences in usage between apps in a similar category. Plus, compare hourly usage behavior between the U.S. and a global audience to see how different markets engage with an app.
“Sensor Tower’s Consumer Intelligence offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile.”
US airlines are experiencing gains in passenger numbers despite tighter budgets, as travel remains a significant source of discretionary spending. The number of passengers passing through TSA checkpoints increased in line with download and monthly active user growth. New user growth at Alaska Airlines, American Airlines, Delta Airlines, Southwest Airlines, and United Airlines exceeded churn in 2Q23.
According to the report, Threads, a feature of Instagram, has experienced a significant decline in daily active users (DAUs), time spent, and sessions since its launch on July 6. However, "X" (formerly known as Twitter) hasn't been negatively affected. Read the full analysis for more info.