2026 State of Mobile is Live!
Trusted by leaders in mobile
Set engagement benchmarks for the world’s top apps
Explore user behavior trends across mobile categories—from social networks to SVOD and gig apps. Compare time spent, session counts, and performance over time to see real-world engagement for major players.
Set benchmarks for real-world app performance
Estimate the success of top apps with proprietary panel data
Get a clear, unfiltered picture of user retention
Articulate actual week-to-week retention, session count and time spent
Assess the apps that compete for the same audience
Segment user engagement by important category or app-level behaviors
Build custom cohorts and analyze retention trends
Define engagement benchmarks and churn behaviors for specific user segments using real-life data. Measure app performance against broader categories, identify user groups inclined to certain apps, and uncover week-over-week and month-over-month retention insights for major apps.
Uncover daily and hourly mobile behaviors
Gain deep insights into user behavior with our proprietary panel. Analyze how users engage with apps hourly, compare usage across similar app categories, and explore differences between regional and global audiences.
Analyst, NYC-based Hedge Fund ($2bn AUM)
“Sensor Tower offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile.”
Frequently Asked Questions
1. What is Advanced Usage Insights?
Advanced Usage reports give subscribers direct access to Sensor Tower’s proprietary panel of mobile users in order to better understand consumer behavior and changing usage patterns of the world’s most popular mobile apps.
2. What data does it provide?
Advanced Usage Insights allows you to analyze:
Time spent
Session counts
Week-to-week retention
Hourly and daily user engagement
Cross-app usage
Acquisition and churn analysis
3. Who benefits from Advanced Usage Insights?
Mobile product teams, product, growth, and analyst teams use Advanced Usage Insights to benchmark app performance and identify areas for user engagement improvements.
4. Can Advanced Usage Insights help with retention strategy?
Yes, it allows you to see real-world, week-to-week retention and churn patterns across user segments and app categories.
5. How do you use Advanced Usage Insights to assess competition?
By comparing usage trends (like sessions and time spent) across competing apps and categories, teams can understand where they lead or lag behind.
6. What is unique about its panel data?
The insights are based on a proprietary panel of millions of mobile users, giving a real-world view of engagement rather than solely store-derived metrics.Unlike our other usage data, Advanced Usage reports are free of additional filtering, allowing for the most robust picture of the global engagement of many of the most popular apps in the world.
7. Can you build custom cohorts in Advanced Usage Insights?
Yes, you can segment users into cohorts to analyze engagement and retention behaviors tailored to specific audiences.
Sensor Tower Blog
Digital Advertising Insights • December 2025
Predictions for the Digital Economy in 2026
Our 2026 Predictions report walks you through the six major trends we expect to see in the new year — covering everything from Gen AI to gaming. Dive into the insights ahead of Q1 to gain the intel you need to sharpen your strategy.
