Predictions for the Digital Economy in 2026 Report is Live!
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Set engagement benchmarks for the world’s top apps
Explore user behavior trends across mobile categories—from social networks to SVOD and gig apps. Compare time spent, session counts, and performance over time to see real-world engagement for major players.
Set benchmarks for real-world app performance
Estimate the success of top apps with proprietary panel data
Get a clear, unfiltered picture of user retention
Articulate actual week-to-week retention, session count and time spent
Assess the apps that compete for the same audience
Segment user engagement by important category or app-level behaviors
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Define engagement benchmarks and churn behaviors for specific user segments using real-life data. Measure app performance against broader categories, identify user groups inclined to certain apps, and uncover week-over-week and month-over-month retention insights for major apps.
Uncover daily and hourly mobile behaviors
Gain deep insights into user behavior with our proprietary panel. Analyze how users engage with apps hourly, compare usage across similar app categories, and explore differences between regional and global audiences.
Analyst, NYC-based Hedge Fund ($2bn AUM)
“Sensor Tower offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile.”
Sensor Tower Blog
Digital Advertising Insights • December 2025
Predictions for the Digital Economy in 2026
Our 2026 Predictions report walks you through the six major trends we expect to see in the new year — covering everything from Gen AI to gaming. Dive into the insights ahead of Q1 to gain the intel you need to sharpen your strategy.
