Trusted by global digital leaders
![[Rebranding] Product Page - App Performance Insights Img](https://images.ctfassets.net/vfkpgemp7ek3/7u7wrdkhIS09h3TAwb5fE6/fa6a6313a223a5b82f5adc851d5cf97b/App_Performance_-_Run_market_research.png?w=3840&fm=webp&q=40 "[Rebranding] Product Page - App Performance Insights Img")
Run market research and analyze competitor moves
Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.
![[Rebranding] Product Page - App Performance - Icon 1](https://images.ctfassets.net/vfkpgemp7ek3/19EOGV9oeH6g4gRWG3pOUy/c3fea38139dd1c4f73ee579896ded3e2/app-performance-1.svg "[Rebranding] Product Page - App Performance - Icon 1")
Track market trends and locate new growth opportunities
![[Rebranding] Product Page - App Performance - Icon 2](https://images.ctfassets.net/vfkpgemp7ek3/6iPQZwCwGOeOXxmabH1Wcz/186569c92ce0ead8d57680482595f931/app-performance-2.svg "[Rebranding] Product Page - App Performance - Icon 2")
Benchmark against competitor strategies
![[Rebranding] Product Page - App Performance - Icon 3](https://images.ctfassets.net/vfkpgemp7ek3/1JWz0MCva31xcxQxFuBefb/60025598e5a6a15294f008143e4e37aa/app-performance-3.svg "[Rebranding] Product Page - App Performance - Icon 3")
Provide a best-in-class customer experience for your apps
![[Rebranding] Product Page - App Performance Insights - Img 2](https://images.ctfassets.net/vfkpgemp7ek3/1v5aoYIHiBSE9IwDCVnLaG/a1ccaa737041a4f0c2c5ce45b3a2e092/App_Performance_-_Create_mobile_apps_that_stick.png?w=3840&fm=webp&q=40 "[Rebranding] Product Page - App Performance Insights - Img 2")
Create mobile apps that stick
Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.
![[Rebranding] Product Page - App Performance Insights - Img 3](https://images.ctfassets.net/vfkpgemp7ek3/5gzva2MnCIh0YB2usn6h8I/1a99cacae64c8dd48123cf0a1149512b/App_Performance_-_Drive_organic_app_growth.png?w=3840&fm=webp&q=40 "[Rebranding] Product Page - App Performance Insights - Img 3")
Drive organic app growth in stores
Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.
![[Rebranding] Product Page - App Performance Insights - Img 4](https://images.ctfassets.net/vfkpgemp7ek3/7lasnNkQu3iN2n0jECqpTa/72605cd9ce7b1e1db8a71001db2600b8/App_Performance_-_Create_lead_lists.png?w=3840&fm=webp&q=40 "[Rebranding] Product Page - App Performance Insights - Img 4")
Create lead lists and powerful sales pitches
Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.
![[Rebranding] Product Page - App Performance Insights - Img 5](https://images.ctfassets.net/vfkpgemp7ek3/7rS2J650mAlEbKlD65q4Q5/9ffc5084440a062c52e0f00f8d978392/App_Performance_-_Amplify_M_A.png?w=3840&fm=webp&q=40 "[Rebranding] Product Page - App Performance Insights - Img 5")
Amplify M&A and investor relations
Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.
Frequently Asked Questions
1. What does Sensor Tower App Performance Insights do?
Sensor Tower App Performance Insights provides mobile app analytics that help teams track downloads, revenue estimates, user engagement, and market trends across the Apple App Store and Google Play. It’s used to understand app growth, benchmark competitors, and identify market opportunities.
2. How accurate is Sensor Tower’s app download and revenue data?
Sensor Tower uses proprietary modeling and panel-based methodologies to estimate app downloads, revenue, and usage trends. Estimates are widely used by developers, investors, and enterprises for directional analysis, competitive benchmarking, and market sizing.
3. What metrics can I track with Sensor Tower App Performance Insights?
You can track estimated downloads, revenue, active users, engagement metrics, retention signals, app store rankings, and performance trends by country, category, and platform. These metrics help teams measure app health and growth over time.
4. How does Sensor Tower compare to data.ai or App Annie?
Sensor Tower acquired data.ai (formerly App Annie) in 2024. Since the acquisition, Sensor Tower has expanded its industry-leading first party panel by incorporating Data.ai's panel apps. In 2025, Sensor Tower launched a new data pipeline that combines the best elements of both panels and models, resulting in more trustworthy estimates from a more robust dataset. Sensor Tower is often chosen over its competitors for its competitive intelligence depth, market share analysis, and app performance benchmarking across regions.
5. Can Sensor Tower help with app store optimization (ASO)?
Yes. Sensor Tower supports ASO by tracking keyword rankings, app visibility, category trends, and competitor positioning. These insights help teams improve discoverability and organic downloads in the App Store and Google Play.
6.Does Sensor Tower offer a free trial?
Yes, you can sign up for free here. Full access to App Performance Insights is available via paid plans. Pricing varies based on access level, markets covered, and features. Many teams request a demo to evaluate the platform.
7. Who uses Sensor Tower App Performance Insights?
App Performance Insights is used by mobile app developers, growth and marketing teams, product managers, investors, game developers, publishers, and brands looking to understand mobile market trends and competitive performance globally.
Sensor Tower Blog
News and Announcements • May 2026
Sensor Tower acquires AppMagic; adding dedicated SMB solution to comprehensive suite of digital intelligence
Sensor Tower announced today the acquisition of AppMagic, a service for mobile app market intelligence that will serve as Sensor Tower’s new small and medium-sized business (SMB) offering.
