2025 State of Mobile is Live!
Trusted by leaders in mobile
Reduce cost of acquisition (CAC)
See how top players and competitors use paid campaigns to attract and keep users, and where they focus their ad spend. Quickly check their share of voice across top ad networks and regions.
Understand competitor channel strategies
Optimize ad creatives at launch and adapt strategies in real time
Identify top-performing creatives and messaging trends
Expedite creative implementation
Be the first to know about advertisers or creatives that are taking SOV; gain creative best practices and launch with pre-optimized creatives. Identify top-performing creatives and adapt messaging strategies in real time; design creatives that resonate with your target audience.
Understand audience behavior
See where competitors target your audience and which formats are most successful. Then, adjust your media buying strategies to drive more eyeballs and reduce A/B testing.
Gain competitive edge and stay agile
Keep up with market shifts and trends to stay ahead. Track where big players are spending on ads across countries and networks, and keep an eye on new competitors to stay on top.
Sensor Tower Blog
State of Mobile Gaming 2025: The definitive industry report
State of Mobile Gaming 2025 explores the biggest shifts in the industry: from the monetization models driving growth to the ad strategies winning over players. See how casual games surged in the West, developers doubled down on live services, and platforms like TikTok and Applovin reshaped mobile game advertising.
Q4 2024 Digital Market Index: The Digital Economy Closes 2024 with New Records Across Mobile and Advertising
In-app purchase revenue on mobile apps reached $39.4 billion, up a healthy 13.5% year-over-year. Digital advertising also hit a new high in the United States as advertisers ramped up spend during the holiday season.
