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Ad Intelligence

Optimize paid campaigns with critical insight into the networks and ad creatives that are delivering a majority share of voice on mobile

Trusted by Leaders in Mobile

Decode competitive paid campaigns

Inform your mobile ad strategy with insights on top advertisers, publishers and networks. Learn which publishers are delivering ads on key networks by share of voice, and which apps are moving the most ad inventory on a given network. Plus, chart how ads have grown over time on different ad networks, and apply category, device and custom tags to uncover competitors’ ad strategy.

Invest in the right networks for your app

Understand which apps are commanding share of voice and driving installs

Find and adopt cutting-edge creative trends

From static to video to playable, track all the best creative ad trends

Create an adaptive advertising cycle

Apply emerging best practices to paid acquisition strategies post-IDFA

Develop killer ad creatives

Sensor Tower’s Creative Gallery highlights the top-performing ads across major mobile networks, so your team can quickly detect which creative campaigns are driving share of voice. Plus, determine how banner, video, and full-screen ads are driving share of voice and downloads, and learn how to approach ads on apps that manage their own ad publishing, such as Facebook, Pinterest, and Instagram and TikTok.

ST Ad Intelligence App Network Impressions

Find your most effective ad network

Finding the right network is critical, so assess the options with a side-by-side comparison of all major mobile ad networks. From YouTube to Snapchat, see how a particular app is performing in share of voice over time across all networks where they have creative bids. Plus, quickly determine which ad networks are right for your app by viewing network share of voice alongside app store category rankings.

Bryan Tims, Senior Graphic Designer, Current Mobile

“Sensor Tower helps keep Current Mobile competitive in our market with their analytics and features. As a designer, I find their Ad Intelligence focusing on creatives helps me gain an edge in our markets."

Sensor Tower Blog

Q2 2023 Data Digest: The 'Streak' Phenomenon

The Power of Duolingo's 'Streak' Feature: Boosting App Engagement & Growth

With a record-breaking 17M daily active users (DAU), Duolingo sets the benchmark for app engagement and growth. Learn from Sensor Tower data analysis about the rising trend of education apps adopting the 'streak' approach, and its impact on user sessions.

Uber’s International Growth Buoys 2Q23 Performance

According to ST data, Uber and Lyft experienced increased demand in the global summer travel season, with Uber's monthly active users (MAUs) growing by 7% YoY and Lyft's MAUs growing by 8% YoY in 2Q23. However, the YoY growth was lower compared to the previous two years. Uber's international presence contributed to its performance, with 17% of its MAUs coming from the US and 88% for Lyft. Uber also saw significant growth in rest-of-world markets, representing 42% of its MAUs in 2Q23. Additionally, Uber outperformed Lyft in driver supply growth, with its driver app experiencing an 18% YoY increase in MAUs compared to 7% for Lyft. Uber also saw an increase in weekly average time spent and sessions, particularly on the Uber Driver app, suggesting more trips or longer trips as drivers used the app more frequently.

The Latest Trends Shaping The Mobile Gaming Ecosystem

Mobile gaming downloads and revenue are trending lower, but some types of games are more affected than others. Here's why.