Streamline campaigns with network and creative data
Build mobile growth with key competitive analysis
Dive deep into mobile's cutting-edge technologies
Analyze granular, true-to-life mobile usage data
Generate deep insights with accurate app store data
Leverage global mobile user engagement insights
Map industry-based spend across digital ad channels
Improve the way your application talks
See historical spend trends and compare advertisers
Quickly understand spend and impressions for advertisers over time. Filter by brands, categories, and devices to gain insight into channel strategies across Facebook, Instagram, YouTube, Twitter, OTT, display, mobile, and more. Compare multiple advertisers to understand share of voice and identify competitive advantages.
Gain transparency into the digital marketing landscape
Explore cross-channel insights for digital platforms
Dive into ad spend, flighting, and creatives with our simple and intuitive UI
Evaluate your competitor’s marketing campaigns
Compare advertisers, see share of voice, and identify missed opportunities
Discover digital insights tailored for your business
Create and export custom reports, or integrate our data feed into existing systems
Analyze creative, messaging, and targeting strategies
Dive deep into ad creatives to gain insight into messaging, CTA, audience profiles, site targeting, spend, impressions, ad type, and flighting for every creative. See top sites and landing pages for each creative to understand where, when, and how your competitors are advertising. View audience insights across gender, geo, and mobile OS.
Discover top advertiser, brand, and category, and site rankings
See ranking reports for top advertisers across social, video, desktop, and mobile to understand which advertisers are spending the most, and where. Quickly identify category leaders by device and channel and view historical spend trends by vertical. View site and publisher rankings (including social channels) to unreath trends and identify new opportunities.
Melissa Leonas, Director of Display, Booyah Advertising
“Pathmatics is one of the best investments we’ve made. The data is accurate, the tool is easy to use, and the training and partnership we have received from Pathmatics has empowered us to work faster and smarter."
Sensor Tower Blog
U.S. Retail Ad Spend is on the Rise Leading into the 2022 Holiday Season
Pathmatics from Sensor Tower data reveals that first-half spending on ads in the category is up 6.5 percent over the same period in 2021.
How McDonald's Celebrity Partnerships Drive Mobile Growth
Take a look at how Sensor Tower and Pathmatics data breaks down the fast food chain's successful collaborations with Travis Scott, J Balvin, and BTS.
Global App Revenue Climbed 15% Year-Over-Year in Q3 2021 to Nearly $34 Billion
Sensor Tower data reveals that global consumer spending hit $33.6 billion in Q3 2021.