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Audience Insights
Target audiences based on what they actually do.

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Introducing

Audience Insights

Target consumers based on their actual behaviors. Know your audiences better. Market smarter.

Trusted by Global Digital Leaders

Reaching your audience shouldn’t be costly or challenging

With Audience Insights, it’s not.

Last year alone, marketers spent an estimated $177B on core social channels globally, an additional $7B to drive app downloads, and an estimated $16B on third-party audience data to ensure their ad dollars were well spent.

That’s a lot.

And with the rise of privacy regulations like GDPR and CCPA; Apple's IDFA restrictions and Google's threat of eliminating cookies - understanding audiences has become even more challenging.

Until Audience Insights.

Market Smarter with Audience Insights

Audience Insights offers the first of its kind visibility into your existing, competitor and potential new audiences, across all social and mobile platforms in one place.

Making it easier to make decisions and take action.

How does Audience Insights work?

First, we gather data from the source – the consumer.

This means first-party global app engagement and social ad data from real people.

Next we aggregate and group the data.

The organization of the data enables you to make the best decision, easily.

Finally, we report the insights in a single UI.

Now your team has the data at your fingertips, no more waiting for survey or research data.

Audience Insights Enables You To

Know your existing audiences

Discover the demographics of your existing app users and the ads they viewed, personas that make up your user base, the advertisers targeting them on social media, and the other apps they’re using.

Understand your competitors’ audiences

See the demographics of your competitors’ app users and the ads they viewed, personas that make up their user base, the advertisers targeting them on social media, and the other apps they’re using.

Identify and address competitor threats

Learn which competitor advertisers are targeting your audiences and which apps are taking mindshare from your user bases.

Discover and reach new audiences

Find new personas to target within your desired demographics. Be informed of which advertisers target the new personas and which apps they engage with most.

How Can Your Team Leverage Audience Insights?

App Marketers & Game Developers

Acquire new users, increase downloads, gain more mindshare, and take users from competitors.

Media Sellers

Prospect smarter, win more pitches, grow advertiser investments and share of wallet.

Brand Marketers

Increase share of voice, spend smarter, grow revenue, and reduce waste.

Find out what your audiences are actually doing.

Chief Executive, big 10 social media platform

“Not just one top advertiser, we use this data to identify a set of advertisers that over index or under index on our app, so we can go after them with targeted efforts.”

See Our Audience Insights Data in Action

Merge Gardens Advertising Underpenetrated on YouTube vs Gardenscapes

Sensor Tower’s Audience Insights product shows that Merge Gardens users engaged frequently with YouTube in 4Q23. Although YouTube heavily appeals to Merge Gardens users, it appears that Pixel United is seeing materially less impressions on the platform than it is with other platforms, suggesting that YouTube is either underpenetrated from an ad investment perspective, or that the network is underperforming. Alternatively, Playrix’s Gardenscapes is seeing a higher share of impressions come from YouTube at roughly 14% (vs 9% for Merge Gardens) while also displaying a high degree of overlapping usage on YouTube.

Report

Audience Insights

Discover the power of Audience Insights

We're excited to announce our newest product, Audience Insights. Audience Insights offers the first of its kind visibility into your existing, competitor and potential new audiences, across all social and mobile platforms in one place. This report showcases data from Audience Insights which is mobile app & digital advertising data.

Temu’s Over Indexed Appeal Among Casino Gamers Presents Unique Opportunity

Sensor Tower's Audience Insights can identify where competing apps are over indexed in different app categories, presenting an opportunity for user acquisition. Like most shopping apps, Temu skews typically towards female users in the US. A potential avenue to appeal to and acquire more male users for Temu could be via advertising within Casino games, which skew heavily male. US Temu users spent 160% more time on Casino games compared to the average smartphone user in 4Q23, significantly greater than its retail ecommerce peers.