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MARKETING YOUR APP · HUGH KIMURA · FEBRUARY 2014

3 Easy Ways To Create Surveys For App Market Research

Get valuable market research data for your mobile app by creating online surveys. This post will show you how to get started.

Title: 3 Easy Ways To Create Surveys For App Market Research

Regardless if you are doing market research before you launch an app or after you have already launched, a survey can be an effective way to find out what your audience wants. Just a few simple questions can give you valuable insight that will save you time and money.

A survey should only be sent out once, as not to annoy your users, so pick your spot wisely. This post will show you three easy ways to create an online survey, how they work and give you some tips on how to maximize the value you get from your survey.

Google Form

When it comes to creating a free survey quickly, it is hard to beat a form in Google Drive. The upside is that it is easy to use and it is totally free. All data is stored in a Google Sheet, so it can be easier to download and work with the data later.

To get started, create or sign into a Google account and open Google Drive. Then create a new form.

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The downside is that the analytics are a little clunky and there isn't really much in the way of custom form logic. The stock templates are also kind of tacky, but if it really bothers you, the forms can also be embedded in an existing webpage.

Google forms should be good enough for most app developers and businesses doing market research. Be sure to double check the data storage limits to be sure that this option will suit your needs. This video will show you how to create a form.

SurveyMonkey

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SurveyMonkey takes surveys to the next level. On top of easy to build forms, you can add features like skip logic, randomization, advanced reporting and A/B testing.

You can sign up for a free account that allows you to create 10 questions per survey and 100 total responses per survey. Their paid plans offer more, all the way up to a Platinum plan that has HIPAA-compliant features.

Wufoo

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Wufoo is another online tool that you can use to create surveys or online forms. They offer features like instant notifications, payment integration, user management and more. There is also a free plan that gives you 3 forms for free. This service is currently more expensive than SurveyMonkey, so be sure to compare the features carefully to see if the added expense is worthwhile for you.

Conclusion

When it comes to surveys, the fewer questions you ask, the more likely people will answer all of them. If you can keep your questions down to five or less, that is ideal. Too many questions also means that some people may not answer any of the questions when they see how much work is involved.

You may think that is impossible, but really take the time to sit down and think about what you are trying to learn from your survey. Many times, questions can be combined or eliminated.

If you really do want to make your survey more extensive, consider offering an incentive for people to fill it out. You could hold a drawing for a prize or offer one of your paid apps for free.

Also remember to make your questions as specific as possible. Getting useful answers is the direct result of asking the right questions.

For example, if you have an exercise app, you could ask your users if they would share their results on social media. That information could be useful, but a better question would be to ask if they would share their workout log as part of a daily challenge and which social media platforms they would be most likely to share that information on. This more specific question not only tells you if you should add a social element to your app, but which sharing options you should include.

We hope that this post has given you everything you need to create a survey to do market research for your app. A carefully crafted survey distributed to your email list or on social media can go a long way to helping you create an app that people truly they want.

Do you survey your audience?


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Hugh Kimura

Written by: Hugh Kimura, Head of Content

Date: February 2014

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