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APP STORE OPTIMIZATION · MOBILE APPLICATION DEVELOPMENT · HUGH KIMURA · AUGUST 2013

5 Ways To Get More Money When Selling Your App

If you are thinking about selling your iOS mobile app, here are some things to consider to get more from the sale.

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After spending countless hours developing your app and finally getting it published, you might be wondering, now what? Perhaps you are tired of this app, want to trim your app portfolio, or maybe you just want to get some cash so you can move on to your next project. Whatever the case may be, taking one last look at these 5 simple aspects of your app, before you send it off into the sunset, could boost its value and get you the final payday that you deserve.

You should also place a few carefully chosen keywords in your app title. This process may take some experimenting, so give yourself some time to test different keywords before you decide to put your app up for sale. We have seen cases where some apps have improved their downloads by as much as 200%, just by doing some simple App Store Optimization (ASO).

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Next, take a good look at your screenshots. Make sure that your first screenshot quickly communicates the benefits of your app. Also remember to use all of the available slots for screenshots. This will give your app maximum visibility and convince people who might otherwise only be mildly interested in your app.

Once you have made changes to your graphics, be sure to test your changes over a period of time to be sure that they are having a positive effect on your downloads. Here are a few excellent examples:

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Check to see that your branding is consistent across your website and social media accounts. You may also want to add a Smart App Banner to your website to encourage more downloads when visitors hit your site from a mobile device.

Do you have any other app selling tips? Let us know in the comments below.


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Hugh Kimura

Written by: Hugh Kimura, Head of Content

Date: August 2013

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