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MARKETING YOUR APP · HUGH KIMURA · FEBRUARY 2014

7 Push Messaging Strategies That Can Improve Your App Engagement

How to use push notifications to improve app engagement and sales.

To keep users engaged with your app, sometimes you just need to give them a little reminder. This can be achieved with strategically placed push notifications. But do it too often and and for no good reason, and users will simply uninstall your app. Here are a few simple ways that you can get them to open your app on a regular basis.

Limited Time Offer

This is probably the most commonly used and often abused push notification type, but when used properly, it can drive both engagement and sales. Take the time to craft an offer that your users will find valuable and send out a notification periodically. How often you send them out will depend on your audience, but once a month would be a good start. Experiment to see what works best for you.

App Update

Since most people probably have automatic app updates turned on, they might not be aware of all of the cool features that you have added since your last update. You can send them a notification whenever you do a major update and let them know what you have been up to and how it can benefit them.

Display A NPS Survey

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The Net Promoter Score is based on one simple question. It asks users how likely they are to recommend your company, on a scale of 1 to 10. Based on this response, users are then categorized as promoters (score of 9-10), passives (7-8) or detractors (0-6). You can then ask your promoters to give you a positive app store review and send your detractors to a feedback mechanism. This can also be achieved with services like Apptentive.

We Miss You

If a user has not opened your app in a certain number of days, you can gently nudge them to do so by sending a "we've missed you" message. But be sure to show them something that they have missed by not using your app. You have to give them a reason to come back, otherwise it will seem more like begging.

Segmented Messages

If you are not segmenting your users, you are missing out on opportunities to create custom messages based on demographics or interests. Find ways to segment your users through surveys or account information and send them custom tailored messages.

Location Based

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Once a user enters a certain geographic location, you can provide them with a message that alerts them of something that they need to do. If your app is related to a brick and mortar store, then you can offer coupons or remind users of something they need to buy in the store. If you have a productivity app, you can remind a user of something that they need to do when they get home or arrive at work.

Event Reminders

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If your app deals with events such as concerts, meetings, or appointments, you can remind users of their event so they don't miss it. A workout app could remind users of their workout schedule or a shopping app could remind shoppers of special days that are coming up soon.

Conclusion

These are just a few marketing ideas that can help you engage with your users without being annoying. There are many other possibilities, but hopefully these give you an idea of how to get started.

How do you use push notifications to engage your users?


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Hugh Kimura

Written by: Hugh Kimura, Head of Content

Date: February 2014

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