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MOBILE APPLICATION DEVELOPMENT · HUGH KIMURA · OCTOBER 2013

Clash Of Clans Is Now Available On Android - What We Can Learn

The wildly successful game Clash of Clans is now available on Google Play. Find out what we can learn from the competition.

Clash of Clans launched on June 13, 2012 on the Apple App Store and it has become a phenomenon, becoming the second highest grossing app ever, making over a million dollars a day. The App Store has been around for 5 years and the fact that Supercell, the makers of Clash of Clans, has been able to achieve this feat in a little over a year, is staggering. They are now expanding their empire to the Google Play Store to let Android users in on the fun.

lt="Android games analysis

What you may not realize is that there other apps that have done well with very similar games. Although they may not have had the success that Clash of Clans has had, their results are nothing to laugh at. In this post, we will take a look at the competition in the Google Play Store and see what we can learn from these other games.

Other Similar Games

If you do a search for similar games, there is no shortage of games looking to "clash" in on the gold rush.

lt="Google Play App Store screenshot

While it could be argued that "Clash of ____" is a fairly common term, there is no doubt that many of these games were inspired by the Supercell game. Let's take a closer look.

Castle Clash

lt="Similar mobile game title

The most successful Clash of Clans inspired game that we were able to find on the Google Play Store is Castle Clash. You know the basic story, build your fortress and create an army of elves, dwarves, robots and beasts.

lt="Fantasy game

Then go out and battle other players. Since this game is in the 5 to 10 million installs category, there is definitely a lot of "epicness" happening on the battlefield.

Clash Of Lords

lt="Lords that clash

In Clash of Lords, you bring witches, minotaurs and dragons to life to challenge other guilds with your friends. This game is in the 1 to 5 million installs category, so not quite as successful as Castle Clash, but they are doing something right because their reviews are very impressive.

lt="Game with witches and dragons

Other Notables

Just when you thought you couldn't get enough "clashing", here are three more games that are very similar. They do not have as many downloads, but their numbers are still impressive.

lt="Apps similar to Clash of Clans

Clans Clash: League of Shadows is in the 100,000 to 500,000 installs category and uses a monster motif. By looking at the screenshots, the game play isn't the only thing that is similar.

lt="Monster based game

Clash of Spartan is in the 500,000 to 1 million download range and allows you to create sorcerers and dragons to do your bidding. Although they are doing pretty well, they might get a few more downloads if they use spell check. We suspect that the game was supposed to be called Clash of Spartans.

lt="CoC competitor

Finally, there is Battle of Zombies: Clans War, coming in at between 100,000 and 500,000 downloads. You are actually more likely to win your battles in this game.

lt="Zombie game

But Guess What?

This type of strategy game is certainly not new. Clash of Clans, in turn, borrows heavily from another game. When we take a look at the Supercell Founders page, four of the six founders came from Digital Chocolate.

lt="Previous game experience

Much of the game play from Clash of Clans came from Digital Chocolate's Facebook game Galaxy Life. If you compare the two games, you will find that they are remarkably similar.

lt="Gameplay comparison

Conclusion

If you think that there are already too many apps out there and you are racking your brain to try to come up with a truly original idea, then we have news for you. While there is always room for innovation, success often lies in better or different execution. This is often a safer route because you are building on an idea that already works.

In the case of Clash of Clans, they used a better theme, cleaned up the game and launched it on a better platform. The other games feature in this post have done something similar. You do not have to go out and invent a genre. What you need to succeed may already be right in front of you.

We are not saying to go out and copy other apps. But as we have seen, take a look at what is already working and figure out how you can improve it and put your own twist on it. A good place to start is our App Leaderboard. Discover what the successful apps in your category are doing and figure out how you can apply it to your app.

What are some other examples of other apps that have become successful by modeling other apps? Let us know in the comments below.


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Hugh Kimura

Written by: Hugh Kimura, Head of Content

Date: October 2013

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