Consumer Intelligence Spotlight: Power Users

Key Takeaways:

• Sensor Tower’s Power User dataset measures the number of days within a given month that a user opens an app. This unique metric, even more so than total time spent or total session count, indicates how intertwined an app is within a user’s everyday life

• Power Users represent the most loyal and most valuable users within an app’s user base: more daily visits may indicate greater purchase frequency, a lower rate of eventual churn, and more opportunities to see fresh advertisements

• Changes within an app’s “average days used” can reveal trends such as a decreasing appetite for crypto and retail stock trading, which streaming video providers are leading the market in the battle for consumer attention amongst the most engaged users, and how sticky consumers on EdTech apps can drive substantial revenue growth

• Utilizing the days used distribution feature, users can uncover insights into which apps have the highest and lowest proportion of highly engaged users throughout a month via a histogram for every month studied

For more information, request the full report from reports@sensortower.com.