Game Changer: Sensor Tower’s Game Taxonomy Takes Top Spot for Most Thorough Game Coverage

Supercharge your game research with Sensor Tower’s Game Taxonomy, which now–following the recent completion of our historical game coverage project and addition of over 1,300 games in September 2021–offers the most thorough mobile game classification coverage among all global mobile intelligence providers. Game Taxonomy, first introduced in August 2020, spans a variety of well-known genres (Casual, Mid-Core, Sports & Racing, and Casino) and offers a deeper look into a multitude (79 and counting!) of detailed sub-genres. It also includes other tags for game characteristics, such as Setting, Theme, Art Style, IP, and more. Game Taxonomy is crucial to our customers navigating the vast mobile gaming landscape.

“Our game classification has changed the way our gaming customers analyze and research games across M&A, new title development, user acquisition, and countless other initiatives,” according to Chirag Ambwani, VP Gaming at Sensor Tower. "Sensor Tower’s Game Taxonomy has, quite literally, been a game changer."

Throughout the development of our proprietary taxonomy, we have been committed to building a high-quality dataset that can quickly adapt to the latest trends in mobile gaming. Top performing games are added to Sensor Tower’s dataset weekly, and each title is manually tagged via an in-depth QA process by our team of gaming analysts to ensure each title is accurately categorized.

Let’s take a closer look at where Sensor Tower’s Game Taxonomy stands today and how it has evolved in response to market trends.

Game Taxonomy Coverage & Evolution

As of October 2021, Game Taxonomy offers coverage for approximately 31,000 total apps and 16,000 unique game titles, encompassing the Top 500 games by downloads and revenue (for US App Store & Google Play) each month between 2017 to 2021. 2021 boasts even more coverage, with classifications for the Top 250 games by downloads and revenue for every week.

This graph shows our overall coverage of the entire Games category. Discord, the PlayStation app, and other non-playable apps, while included in the Games category, are not tagged by our Taxonomy.

Since it first launched, Game Taxonomy has evolved to include coverage of all Licensed IP games with four valuable IP fields (Licensed IP, IP Operator, Corporate Parent, and Media Type). As game developers continue to explore cross-play opportunities, Sensor Tower’s gaming analysts took on the challenge of adding two additional Game Taxonomy fields for classifying Game Cross-play and Game Ports (ex. PC/Console to Mobile, Brand Extension, etc.).

What’s Next for Sensor Tower’s Game Taxonomy

Just over a year later since Game Taxonomy was launched, Sensor Tower’s investment into building and maintaining the largest proprietary game classification system has become a critical differentiator in the mobile intelligence space. In the coming months, Sensor Tower’s team aims to further expand the dataset with Monetization classifications. Stay tuned for updates!

Interested in learning more about using Sensor Tower’s Game Taxonomy to power your game research? Request a demo with our sales team.