No matter how awesome your app is, or how beautiful your app screenshots are, one fact still remains: your new app will not have any reviews when it is first launched. Without any reviews, your app will not look as credible as apps that have good ratings.
Here is an example of fairly new app that does not have any reviews yet. Would you be willing to try it, just based on the reviews? Probably not.
This post will show you one simple thing that you can do to ensure that you get your first few 5 star reviews, and increase the likelihood that more people will download your new app.
With so much work to be done, even after the launch of your app, you may overlook the value of having at least a couple of good reviews. It can be the boost you need to get your app started on the right foot. Simply ask your friends and family to download your app and give you a 5 star review.
Is this cheating? We don't think so.
The marketplace will ultimately give you the credit you deserve. A few 5 star reviews in the beginning will be overshadowed by the hundreds (and hopefully thousands) of reviews you will get later. You just want to get your app started on the right foot.
Among your friends and family, there are always going to be a few people who aren't quite as tech savvy as you. Consider creating a simple PDF tutorial that can be emailed to them, so they can see exactly how to leave a review for your app. A tool like Skitch is great for adding simple arrows and text to iPhone or iPad screenshots, for your tutorial. If all else fails, just sit down with them for a few minutes to walk them through the process.
We hope that this post has reminded you that even if your app is new, there is no excuse for having an unrated app. With the help of your friends and family, you might be able to get a few more people to try your app, and who knows where it will go from there.
Have you done this before? How did it work out? We would love to hear from you, leave a comment below.