Navigating the European Air Travel Market

Key Takeaways:

• During the summer travel season (May'23-Aug'23), app downloads for budget airlines surged by 26% YoY, outpacing the 8% increase seen by full-service airlines, signaling a growing preference for cost-effective travel options amid persistent inflationary pressures

• Pegasus Airlines experienced a remarkable 62% YoY increase in app downloads in 2023. This growth was driven by the airline's extensive network expansion in April 2023, which included new international routes to Russia and the resumption of its Berlin service, resulting in a substantial surge in downloads during that month, with a 110% MoM increase

• Budget airlines are experiencing a surge in popularity among younger European travelers. Over the past two years, each of the top budget airline apps in Western Europe have experienced a notable YoY increase in the proportion of users aged under 25, with Pegasus Airlines leading the trend

• Despite the decline of business travel continuing into 2023, European budget airlines demonstrated resilience, with positive YoY growth in average MAUs during peak travel months (May'23-Aug'23), indicating a rising preference for leisure and VFR trips

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