Our Internationalization module is a great way to see how your app compares to other apps in the areas of localization and international user base. We recently made it even better by showing you which countries have localized screenshots. In this post, we will show you how access this information and how it can help you get more downloads.
Enterprise customers will now see an additional column in the Internationalization module. When the icon is green, it shows that the screenshots have been localized for that country. A red icon shows that no localization has been done.
Being able to see if the screenshots of an app have been localized is just one part of Internationalization Analysis. But it is important to understand how Internationalization Analysis can help you in general. So let's take a moment to explain how you can apply this knowledge.
Understanding which countries your competitors are targeting can help you understand which countries may be most profitable. You can do this by comparing your app to the other apps in your category.
Simply select the category you want to compare your app to in the menu at the top of the Internationalization Analysis screen. If you want to compare your app to a specific app, you can also search for your competitor in the search field to the right.
For example, you might notice that a high percentage of apps in your category target Russia. Since that is a large market, you should look into localizing for that market next. There is no guarantee that localizing for Russia will be profitable, but this insight will show you exactly which country to test.
Knowledge of your competitor's target countries can also help you identify less competitive markets. Let's say that most of the big apps in your category have not done any localization for China. Assuming that there is a market for your type of app in China, this can be an opportunity for you to beat them to the punch.
Finally, there might be an opportunity for you to localize your app for a country that already makes up a significant portion of your user base. For example, you may see that 3.98% of your users are in Japan, even though you have not localized for that market yet.
This is what it would look like in the Internationalization module. The red icons indicate that none of the elements have been localized.
In this case, having users in Japan without localization is a very good sign. It demonstrates demand for the functionality of your app. If you do localize, chances are good that you will be able to get even more downloads.
We have been doing a lot of work with image analysis lately and analyzing screenshots is one of the applications. Another place where this has been implemented is in comparing app icons. If you want to learn more about that, you can read our post on associating apps between iTunes and Google Play.
Internationalization can increase your downloads significantly. We highly recommend that you do some testing in other countries if your app could have international appeal. For more tips, read our post on localization.
What have you noticed about screenshot localization in your category? Let us know in the comments below.