Benchmark Against Competitors with Pathmatics Retail Media Intelligence

Brands invest in millions of promotional dollars each year with retailers. With little to no visibility into competitor’s co-branded campaigns, brands are typically uninformed when it comes to co-branded campaigns that partners run for competitors or similar category products. And as the holiday season approaches, questions such as “How much are competitors spending on co-branded advertising?” or “How do we decide which channels to advertise co-branded ads on?” arise. This is where retail media Intelligence in Pathmatics can help.

Unlocking Granular Details

Pathmatics’ Retail Media Intelligence enables companies to identify co-branded campaigns to understand how partners are promoting their products. These types of campaigns appear across a multitude of devices such as display, video, mobile, over-the-top (OTT), paid social, and more. In addition to advertiser name, spend, and impression data in the Pathmatics platform, the retail media Intelligence report includes retailer, co-branded advertiser, and co-branded product data.

For instance, vacuum and air purifier brands might be interested to know how other brands are positioning their products at other retailers. From October 2021 through October 2022, Dyson did not appear on any Walmart digital channels, according to Pathmatics data. However, Dyson advertisements appeared on Target and Best Buy digital channels in that same time period. Instead, brands such as Bissell, Tineco, and Bona promoted their products on Walmart’s digital channels. With insight into where brands are allocating their advertising spend, companies can identify the top retailers to partner with.

What’s Next?

With Pathmatics, you can drill down into the retail advertising landscape to stay ahead of opportunities to reach high-intent shoppers. For more insights on retail media intelligence, speak with our team and request a demo.