The new Pathmatics: deeper insights, more channels, and a smoother user experience

Digital advertising is evolving, and so are we. At Sensor Tower, we’re committed to delivering quality experiences and top-of-the-line data by continuously investing in our products. That’s why we’ve taken your feedback to create the revamped Pathmatics experience—a more intuitive platform with deeper insights, expanded coverage, and a seamless workflow. 

What’s new?

This redesign is more than just a fresh coat of paint—it’s a fundamental shift in how digital ad intelligence works. Here’s what’s changing:

A modern, streamlined user experience

The new UI is designed for speed and flexibility, making it easier to navigate insights, compare advertisers, and customize reports.

Expanded ad intelligence coverage

We’re unlocking new advertising channels and geographies, allowing you to track your competitors’ digital spend across a broader ecosystem.

Future-ready tech

An improved tech stack allows us to ship updates much faster, decreases maintenance efforts, and quickens time-to-market — which is pivotal to providing you with a robust ad intelligence solution.

Deeper insights and advanced analysis

We’re rolling out enhanced creative filters, spend visuals, and capabilities from our other products, like App Groups, making it easier than ever to analyze ad trends and benchmark performance.

What this means for you

This transformation isn’t just about features—it’s about making your work easier, faster, and more impactful.

🔍 Deeper insights, faster decisions

• Track ad performance across all major channels, including new mobile app networks.

• Gain creative-level insights, including language analysis and creative placement tracking.

• Use advanced comparison tools to benchmark competitors and optimize your strategy.

🌎 A truly global advertising perspective

• Now supporting Pinterest and LinkedIn in Germany, Pinterest and Reddit in Italy, YouTube in Japan, Twitter in the UK and Japan, and YouTube in France, Italy, and Mexico.

• Expanded localization with Japanese and Korean support for global advertisers.

⚡ Enhanced workflow efficiency

• Customizable dashboards and reports tailored to your specific needs.

• Creative analysis redefined—now with better ad classification, new filtering options, and spend breakdowns by creative type and placement.

• Geo breakdown support across ad channels for granular regional insights.

What’s next?

The Pathmatics evolution is rolling out in phases: Today is the general release, including localization, CSV exports and creative insights. Soon, you'll be able to track mobile app ad network data, expanding Pathmatics’ coverage and giving you a more complete view of the ad landscape. Look out for additional channels in the coming months, as well as an external API release coming in the Fall of 2025.

With the new Pathmatics experience, we’re making it easier than ever to analyze, compare, and optimize your digital advertising strategy. 

🚀 Ready to experience it yourself? Contact us for more information or request a demo today!