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Digital Advertising Insights · Matt Bozin · September 2021
Pathmatics Launches Deeper Taxonomy for Food and Drink & Alcoholic Beverages
Introducing new taxonomy for the Food and Drink & Alcoholic Beverages categories.
Anyone up for a martini lunch? Introducing new taxonomy for the Food and Drink & Alcoholic Beverages categories. We've also slipped in a new UI update that lets you compare the top 5 brands in any category with the click of a button. Check out the video below to see everything in action!
MeAs part of our larger, multiphase project to reshape our data classification, todays launch brings you deeper into dining, & fast food, and sub-categories for beer, wine, liquor, and yes, alcopops - that's hard seltzer, flavored coolers, and ciders for all of you expecting a tequila flavored popsicle.
What's New Today?
Along with the new taxonomy, we've also added a magical UI update to Explorer -- a Compare Top 5 button. This shortcut allows you to compare the top 5 brands in your chosen category, instantly, instead of manually inputting them from our compare tool.
What's next?
As part of our ongoing commitment to serving you the most reliable insights at your fingertips, we're still hard at work to bring you even more deeper category data, and we'll keep you updated as we reach new milestones. Explorer customers can learn more about this ongoing project in our knowledge base. Not a customer but wishing you were? Set up a chat with our team to these changes in action.
But in the meantime, don't forget to pick up some apcopops for the weekend BBQ!
Written by: Matt Bozin, Sr. Integrated Creative and Campaign Manager
Date: September 2021