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Digital Advertising Insights · Matt Bozin · December 2021
Pathmatics Launches Deeper Taxonomy for Health & Wellness
Have you had your wellness check-in this month? Introducing new taxonomy for the Health and Wellness category. Check out the video below to see everything in action!
As part of our larger, multiphase project to reshape our data classification, todays launch brings you deeper into a host of new sub-categories within the Health and Wellness vertical, including Prescription and Nonprescription drugs, Vitamins & Supplements, Hospitals and Health Clinics, Pharmacies, and much more.
Deeper insights
After selecting your sub-category, you can find deeper insights into creatives, spend and impression trends, and device breakdowns - like the Prescription & Non Prescription Drugs sub-category - to eye your own strategy, or what your competitors are up to. And don't forget about our newest channel, OTT!
What's next?
As part of our ongoing commitment to serving you the most reliable insights at your fingertips, we're still hard at work to bring you even more deeper category data, and we'll keep you updated as we reach new milestones. Explorer customers can learn more about this ongoing project in our knowledge base. Not a customer but wishing you were? Set up a chat with our team to these changes in action.
Hey, we might not be WebMD, but we can diagnose all your digital advertising ailments!
Written by: Matt Bozin, Sr. Integrated Creative and Campaign Manager
Date: December 2021